Samsung is one of the most prominent and trusted manufacturers of televisions. Its new line-up of QLED TVs promises to introduce some new AI-powered features to improve the watching experience for customers. Plus, a few OLEDs are included, too.

Though AI has become something of an overused buzzword in some places, the technology does have several useful applications. Many of those are on display with the new lineup, which introduces the Vision AI system to the Samsung Neo QLED 8K and Samsung Neo QLED 4K TVs.

• 65″ Class The Frame Pro LS03FW – $2,199.99
• 43″ Class The Frame LS03FA QLED 4K – $899.99
• 42″ Class OLED S90F 4K Samsung Vision AI Smart TV – $1,399.99

What’s new with these Samsung TVs?

The Samsung Vision AI system uses machine learning technology to enhance both picture and sound, but also lets users engage with the content on screen. One such example is called ‘Click to Search', which lets users enable real-time translations of a film or TV show that is using subtitles. For example, an Anime fan watching a show in Japanese with English subtitles could get an AI-powered dub soundtrack in English without needing to wait for the official English translation.

Those who own Samsung Galaxy smartwatches can also use gesture control to use simple hand motions to control the TV using Samsung's Universal Gestures system.

Two new models are available as part of the lineup. The Neo QLED 8K uses an NQ8 AI Gen3 processor along with AI tech to upscale SD, HD, or even 4K video into crisp and smooth 8K. Sound is delivered by top-channel speakers powered by Dolby Atmos, with Object Tracking Sound Pro to provide a more realistic and dynamic soundscape.

“We know great picture and immersive sound are just the beginning of what shoppers are looking for when choosing a TV today,” said Lydia Cho, Head of Product, Home Electronics at Samsung Electronics America. “In fact, enhanced connectivity, smart features, and ease of use are more important than ever. Samsung Vision AI transforms your TV to bring together the best of it all, delivering AI-powered innovations that reinvent what's possible from your Samsung TV.”

The Neo QLED 4K series ranges in size from 43” right up to 98”, while the Neo QLED 8K goes from 65” up to 98”. Prices in the 8K range go from $3,299 up to $39,99 for the largest flagship model. For the 4K range, prices go from $2,299 up to $14,999.

About the Author

Rebecca Hills-Duty

Writing and journalism experience at VRFocus, UploadVR, The Escapist, HTC, PC Gamer, Tech Radar+ and Dexerto. Can sometimes be found playing with retro tech.