Samsung announced its range of 2026 TVs at CES 2026 in early January, including its new (near) flagship OLED TV, the S95H. This year, it sits just under the S99H in terms of hierarchy. You may remember the previous generation flagship as the S95F, which debuted Glare Free 2.0 tech – it’s not immediately clear why Samsung has skipped the ‘G’ model, though this isn’t the first time the brand has jumped ahead.

Within the 2026 OLED range, the S95H will also be joined by the cheaper S90H and S85H televisions. However, for the best of the best, the S95H is an excellent choice – whether it’s for your gaming system or home theater setup. As always, Samsung has fitted (most of) its newest series with a premium QD-OLED panel, and this time around, the series starts at a smaller 48 inches.

Samsung S95H OLED TV release date window

The first thing to point out is the fact that Samsung has yet to announce the S95H release date. However, the timing for these TV launches tends to be pretty predictable. Following the CES 2026 announcement, we can expect the new OLED TVs, including the S95H, to be available in early-mid 2026.

Last year, the S95F started becoming listed for sale in early April, becoming widely available in May in many regions, so we predict a similar release window for the S95H. An April release would put them close to the expected launch of the LG G6 OLED TV, a close rival to Samsung’s latest premium OLED.

Samsung S95H OLED TV specs

The OLED S95H was an Innovation Awards honoree at CES 2026. On display, it was wall-mounted; Samsung says it offers a “bezel-free design that resembles a high-end picture frame,” which makes it sound similar to LG’s new ‘Wallpaper’ W6 OLED, though it’s perhaps more fair to say that Samsungs ‘The Frame’ series is more akin to that. However, the S95H does join The Frame series by supporting Art Mode – the first time on a Samsung OLED, unlocking access to more than 5,000 works.

Samsung claims its latest QD-OLED panel offers up to 35% higher brightness than last year’s S95F, though it’s worth noting the largest 83″ model reportedly uses a Tandem WOLED panel, much like the 2025 flagship. It’s not yet clear which panel the new, smaller 48-inch variant will be using. As such, we know so far that the 35% uplift applies to the 55″ to 77″ sizes.

An important distinction from the S95F is that the S95H has made the One Connect Box optional. Previously, all your ports were offloaded to the One Connect Box, but this time around, Samsung has reintroduced four HDMI 2.1 ports to the TV itself. You can still buy the box separately, bumping the total number of possible connections up to eight. The One Connect Box can be connected to your Samsung TV via a single cable or wirelessly.

The S95H also upgrades its matte anti-glare coating (Glare Free 3.0) to help deal with reflections in well-lit environments. Given the constant debate of glossy versus matte TVs online, this feature has proven to be a relatively controversial one.

Samsung S95H OLED TV price estimate

Although Samsung hasn’t officially announced the price of the S95H, we can look back to the S95F for what to expect. We haven’t heard any rumors of a price drop, though the fact that the One Connect Box is now an optional extra may help drag the price down a touch. The new 48-inch remains more difficult to predict, though we may expect it somewhere closer to the $1,500 mark.

• S95F OLED 55″ – $2,299
• S95F OLED 65 – $3,299
• S95F OLED 77″ – $4,499
• S95F OLED 83″ – $5,499

Prices likely won’t be official until pre-orders arrive, or soon before, so these are the best prices we have to compare at the moment. As of early 2026, last year’s S95F has drastically dropped in price, as much as $1,000 cheaper for the 83″ model. These price drops will help make way for the new S95H to take center stage on the Samsung store.

Is the Samsung S95H a wireless TV?

The S95H isn’t exclusively a “True Wireless” TV like LG’s new W6 or previous M-series, but it can still offer wireless connectivity with the optional One Connect Box. Samsung hasn’t revealed how much this will cost.

The One Connect Box can house all your wired connections, as it comes with four HDMI 2.1 ports, which is the transfered to your television via a single cable (the One Connect Cable), or you can stream audio and video wirelessly via a dongle. The TV still has four HDMI 2.1 ports if you want to skip the One Connect Box altogether.

Should you get the Samsung S95H or the LG G6 OLED?

We’d recommend waiting until reviews are available for these two TVs before comparing them. However, at first glance, it’s a close call between the two premium OLED TVs. Peak brightness on the S95H is said to be up to around 2,700 nits when tested in a 10% window. For comparison, we reported as high as 2,519.7 nits in the last-gen LG G5 OLED in our review in HDR Filmmaker Mode, while LG claims the G6 will hit up to 3,000 nits.

Brightness aside, the S95H does offer a few unique benefits, such as support for the One Connect Box, resulting in a total of eight HDMI 2.1 ports, HDR10+ (the LG G5 only offers HDR10), and Glare Free 3.0, though you may prefer the more glossy look of LG compared to the S95H’s more matte finish. Samsung also boasts a more personalized experience with the latest Tizen OS, even including a feature to transform your TV into a karaoke system.

About the Author

Jack Goodall

At PC Guide, Jack is mostly responsible for reporting on hardware deals. He also specializes in monitors, TVs, and headsets and can be found putting his findings together in a review or best-of guide.