Home > AI

Amazon reportedly set to unveil ‘Alexa Plus’ paid AI subscription this year

Amazon's Alexa Plus is expected to launch on June 30

Reviewed By: Steve Hook

Last Updated on January 22, 2024
Amazon Alexa Plus rumors and early info.
PC Guide is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Read More
You can trust PC Guide: Our team of experts use a combination of independent consumer research, in-depth testing where appropriate - which will be flagged as such, and market analysis when recommending products, software and services. Find out how we test here.

Amazon is reportedly planning a premium subscription for its household AI assistant Alexa. The e-commerce tech giant Amazon is reportedly planning to launch “Alexa Plus” — a paid version of its voice assistant for better and more informative results. This premium price tag may come with additional features and functionality, similar to that of ChatGPT Plus and Copilot Pro.

However, Amazon hasn’t confirmed the launch date and pricing details for its Alexa Plus but according to the leaks, Amazon will launch a paid AI subscription service on June 30 this summer. 

Amazon ‘Alexa Plus’ expected features

The business insider reports reveal that the upcoming paid AI subscription service will offer more personalization and controversial answers to individuals compared to the normal Alexa. Amazon’s voice assistant can sometimes struggle to find accurate information, resulting in inaccurate information being shared with users. To overcome this gap, Amazon is reportedly planning to introduce a paid version of Alexa with more accurate answers and additional features similar to other premium AI subscription services like ChatGPT Plus or Copilot Pro.

Your Amazon Echo Dot could soon be powered by Alexa Plus.
Your Amazon Echo Dot could soon be powered by Alexa Plus.

Furthermore, reports suggest that the new upcoming voice technology is under testing around 15,000 customers have been testing reportedly named Alexa Plus under the codename ‘Remarkable Alexa’. Unlike the classic Alexa that keeps the context history separate silos but the new Remarkable Alexa treats everything the same while keeping all different topics together. 

Essential AI Tools

Editor’s pick
Only $0.00019 per word!

Content Guardian – AI Content Checker – One-click, Eight Checks

8 Market leading AI Content Checkers in ONE click. The only 8-in-1 AI content detector platform in the world. We integrate with leading AI content detectors to give unparalleled confidence that your content appear to be written by a human.
EXCLUSIVE DEAL 10,000 free bonus credits

Jasper AI

On-brand AI content wherever you create. 100,000+ customers creating real content with Jasper. One AI tool, all the best models.


10x Your Content Output With AI. Key features – No duplicate content, full control, in built AI content checker. Free trial available.


Experience the full power of an AI content generator that delivers premium results in seconds. 8 million users enjoy writing blogs 10x faster, effortlessly creating higher converting social media posts or writing more engaging emails. Sign up for a free trial.


Create SEO-optimized and plagiarism-free content for your blogs, ads, emails, and website 10X faster. Start for free. No credit card required.

How will Alexa’s premium subscription be better than the free version?

Amazon’s voice assistant debuted in 2016 and since then Alexa become a household name with 75.6 million users. However, the tech giant Google’s assistant and Apple’s Siri voice assistant now have overtaken Alexa with 88.8 million and 84.2 million users in the United States. 

The upcoming Amazon language model will allow users to have more human-like conversations with conversational and smarter Alexa, said Amazon’s devices chief Dave Limp during a demonstration. To make it a more human-like conversation rather than a robot-to-human, Amazon will embed a speech-to-speech model that will allow Alexa to exhibit human-like sounds such as phrases and laughter. 

When is the Alexa Pro release date rumored to be?

Amazon is currently unsatisfied with the quality of answers being produced by its proprietary AI system when tested over a control group of 15,000 customers so far. In-house development on the Amazon LLM reportedly called Amazon Olympus is ongoing and may relate to the delay in Alex Premium’s release.

As of now, we have a 30th June date speculated as the launch of the Alexa Plus, however the pricing details are unknown. Stay tuned with us once we have exact information we will update this piece. 

Abhinav has an interest in tech and AI and getting the best out of purchases, be that hardware or software.