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If you’re tuned into the latest in digital customer service, you have probably asked yourself at some point: What is a Facebook Messenger ChatBot? With over 2.9 billion monthly active users, Facebook is one of the largest social media platforms. Hence, it is best to engage your potential customers on this platform.
But what if your customer asks a question on your Facebook page and you are not there to answer? This could negatively impact customer experience and sometimes be seen as poor customer service. This is where a Facebook Messenger ChatBot comes into the picture.
But what are ChatBots in Facebook Messenger, and what are their uses? Let us take you through the answers to these questions in this brief article.
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What Is Facebook Messenger ChatBot?
A Facebook Messenger ChatBot, or ChatBot Messenger, is a sophisticated software program designed to seamlessly integrate with a Facebook business page and interact with users through natural language conversations (NLP) within the Messenger app. NLP helps AI tools understand human language.
With the help of NLP, these AI ChatBots are programmed to understand and respond to user queries, provide information, and execute specific tasks, all while mimicking human-like conversation patterns.
However, the capabilities of Facebook Messenger bots go far beyond mere text-based conversations. For instance, businesses can integrate a variety of templates and multimedia elements such as images, videos, interactive buttons, and FAQ features with the help of the Bots. This can offer your clientele a rich and engaging user experience.
If you want, they can also gather user data, analyze preferences, and provide personalized recommendations. All such data can offer many benefits to businesses seeking to enhance customer interactions and streamline their operations.
What Are the Uses of ChatBot Messenger?
Facebook’s ChatBot Messenger can have a wide array of applications. Listed below are some of the potential uses of ChatBot Messenger.
- Customer Support
- Lead Generation
- E-commerce Assistance
- Booking and Reservations
- Content Delivery
- Surveys and Feedback
- Virtual Assistants
- Language Learning
- Entertainment and Gaming
- Internal Communication
How Do You Build a ChatBot for Facebook Messenger?
Due to the growing demand for chatbots, many platforms allow you to build them with simple drag and drop, making it easier than ever to set up a great customer service system using artificial intelligence. You can use high-end ChatBot-building platforms like IBM Watson Assistant or Dialogflow ChatBot if you have a large enough budget.
However, some free platforms allow you to build a ChatBot without spending money. For instance, you can use platforms like HubSpot or the Microsoft Bot Framework.
Once the ChatBot is ready, simply integrate it with Facebook Messenger and start your journey to improve customer experience.
A Facebook Messenger ChatBot can have so many integrations into your existing customer service strategy. Whether you are a business or a simple eCommerce retailer, you can enrich customer experience and engage with them on Facebook through the automation of communication features with the help of a Facebook ChatBot.