Smart Watch Black Friday Deals 2023

From Apple to Fitbit, there's something onm Black Friday

Black Friday Smart Watch

You can trust PC GuideOur team of experts use a combination of independent consumer research, in-depth testing where appropriate – which will be flagged as such, and market analysis when recommending products, software and services. Find out how we test here.

Last Updated on

So, you’re looking for smart watch Black Friday deals. As it is for many a tech device, Black Friday is a great time to buy. And it’s not just Black Friday, but the weeks leading up to it in which we see early discounts coming through due to the fierce competition between retailers to empty their shelves.

If an Apple Watch or Samsung Galaxy Watch feels out of your regular budget, then November may bring some models down to more affordable levels. Or you may be able to get an absolute bargain on a more affordable name like Fitbit or Amazfit. Just know that we’re looking for deals too, so we’ll be highlighting the best that we can see right here.

Today’s best smartwatch deals in 2023

We’re keeping an eye on the time for Smart Watch Black Friday deals, but for now, these are the offers we like. Scroll down further for a wider selection of Black Friday Smart Watch deals.

Smart Watch Black Friday deals

US US Deals
UK UK Deals
Canada Canada Deals
Editor’s pick
Save 42% NOW!

Google Pixel Watch

Android Smartwatch with Fitbit Activity Tracking – Heart Rate Tracking Watch Polished Silver Stainless Steel case with Charcoal Active band – WiFi
Editor’s pick
Save 13% NOW!

Apple Watch Ultra [GPS + Cellular 49mm] Smart Watch w/Rugged Titanium Case & Black/Gray Trail Loop S/M. Fitness Tracker, Precision GPS, Action Button, Extra-Long Battery Life, Brighter Retina Display

WHY APPLE WATCH ULTRA — Rugged and capable, built to meet the demands of endurance athletes, outdoor adventurers, and water sports enthusiasts — with a specialized band for each. Up to 36 hours of battery life, plus all the Apple Watch features that help you stay healthy, safe, and connected., EXTREMELY RUGGED, INCREDIBLY CAPABLE — 49mm corrosion-resistant titanium case. Larger Digital Crown and more accessible buttons. 100m water resistance. Customizable Action button for instant physical control over a variety of functions., BIGGEST, BRIGHTEST DISPLAY YET— A bright Always-On Retina display that’s easy to see, even in direct sunlight. More room for adding complications to customize your watch face., FOR ENDURANCE ATHLETES — Advanced metrics in the Workout app, including Heart Rate Zones and Running Form. Precision dual-frequency GPS for accuracy, distance, route, and pace calculations. Trail Loop band is thin, light, and flexible, designed especially for runners., FOR OUTDOOR ADVENTURERS — Redesigned Compass app delivers all-new views and functionality. Mark your location with Compass Waypoints. Backtrack uses GPS to map where you’ve been so you can retrace your steps. Alpine Loop band is extremely rugged and secure to meet the needs of hikers and climbers., FOR WATER SPORTS ENTHUSIASTS — Made for high-impact water sports and diving. The Oceanic+ app puts a dive computer on your wrist. Ocean Band is light and flexible, with a titanium buckle and adjustable loop for a secure fit even during high-speed water sports., MOST ADVANCED HEALTH AND SAFETY FEATURES — Advanced health sensors give you deep insights into your health. Fall Detection and Crash Detection can automatically connect you with emergency services in the event of a hard fall or a severe car crash. Hold the Action button to activate a siren that can be heard up to 600 feet away., APPS ON YOUR WRIST — With access to tens of thousands of apps on the App Store right on your wrist, Apple Watch is the perfect personal device for whatever you love to do., THE FREEDOM OF CELLULAR — Cellular is built into every model. You can call and text without your iPhone, even overseas with international roaming. Stream your favorite music and podcasts. Get directions with Maps., LEGAL DISCLAIMERS — This is a summary of the main product features. See below to learn more.
Editor’s pick
Save 17% NOW!

Apple Watch Series 9 [GPS 41mm] Smartwatch with Midnight Aluminum Case with Midnight Sport Band M/L. Fitness Tracker, Blood Oxygen & ECG Apps, Always-On Retina Display

WHY APPLE WATCH SERIES 9 — Your essential companion for a healthy life is now even more powerful. The S9 chip enables a superbright display and a magical new way to quickly and easily interact with your Apple Watch without touching the screen. Advanced health, safety, and activity features provide powerful insights and help when you need it. And redesigned apps in watchOS give you more information at a glance., CARBON NEUTRAL — An aluminum Apple Watch Series 9 paired with the latest Sport Loop is carbon neutral. Learn more about Apple’s commitment to the environment at, ADVANCED HEALTH FEATURES — Keep an eye on your blood oxygen. Take an ECG anytime. Get notifications if you have an irregular heart rhythm. See how much time you spent in REM, Core, or Deep sleep with sleep stages. Temperature sensing provides insights into overall wellbeing and cycle tracking. And take note of your state of mind to help build emotional awareness and resilience., A POWERFUL FITNESS PARTNER — The Workout app gives you a range of ways to train plus advanced metrics for more insights about your workout performance. And Apple Watch comes with three months of Apple Fitness+ free., INNOVATIVE SAFETY FEATURES — Fall Detection and Crash Detection can connect you with emergency services in the event of a hard fall or a severe car crash. And Emergency SOS lets you call for help with the press of a button., SIMPLY COMPATIBLE — It works seamlessly with your Apple devices and services. Unlock your Mac automatically. Get approximate distance and directions to your iPhone with Precision Finding on supported iPhone models. Pay and send money with Apple Pay. Apple Watch requires iPhone XS or later with the latest iOS version., EASILY CUSTOMIZABLE — With watch bands in a range of styles, materials, and colors and fully customizable watch faces, you can change your watch to fit your mood or the moment., INCREDIBLE DURABILITY — Tougher than tough. It’s crack resistant, IP6X-certified dust resistant, and swimproof with 50m water resistance., STAY CONNECTED — Send a text, take a call, listen to music and podcasts, use Siri, and get notifications on the go. Apple Watch Series 9 (GPS) works with your iPhone or Wi-Fi to keep you connected., LEGAL DISCLAIMERS — This is a summary of the main product features. See below to learn more.
Save 32% NOW!

SAMSUNG Galaxy Watch 6 Classic 43mm Stainless-Steel Smartwatch

w/Fitness Tracker, Heart Monitor, BIA Sensor, Bluetooth – Silver

Apple Watch SE (2nd Gen) [GPS + Cellular 44mm] Smartwatch

with Starlight Aluminum Case with Starlight Sport Band S/M. Fitness & Sleep Tracker, Crash Detection, Heart Rate Monitor
Save 24% NOW!

Google Pixel Watch

Android Smartwatch with Fitbit Activity Tracking – Heart Rate Tracking – Champagne Gold case with Hazel Active band – LTE
Save 29% NOW!

Google Pixel Watch

Android Smartwatch with Fitbit Activity Tracking – Heart Rate Tracking Watch – Matte Black Stainless Steel case with Obsidian Active band – WiFi
Save 15% NOW!

Samsung Galaxy Watch 6 Classic

43mm Smartwatch with Rotating Bezel, Fitness Tracker, Advanced Sleep Coaching, Heart Monitor – Silver
Save 32% NOW!

SAMSUNG Galaxy Watch5 Pro Bespoke Edition 45mm Bluetooth Smartwatch

Body, Health, Fitness, Sleep Tracker, Sapphire Crystal Glass, Titanium Frame, US Version, Black Ridge Sport Band, Black

Apple Watch Series 9 [GPS 45mm] Smartwatch

Midnight Aluminum Case with Midnight Sport Band S/M. Fitness Tracker, ECG Apps, Always-On Retina Display, Water Resistant

Where to find the best SmartWatch Black Friday deals

We’d certainly recommend checking out top online retailers for big discounts on renowned names and products. Here’s our list to keep an eye on – not forgetting checking in on this page too!

When will smart watch Black Friday deals start in 2023?

Black Friday this year falls on November 24th. With that in mind, we’re already seeing some huge discounts coming through in the weeks leading up to this date.

How to get the best smart watch Black Friday deals in 2023

Compare: The way to ensure you get the best value on a smart watch is to pick a model with all of the features you need, or may want. Buying the most expensive model may land you with more tech, but will you use it? A Garmin Forerunner will be overkill if you just want to track your steps.

Shop early: Deals will likely start in early November, and being aware of this could mean you get a great deal early. But it also pays to shop early in the day during the sales. Prices and stock may change, and deals are released first thing. Try to get a look early so you don’t miss out.

Features to consider when looking for a Black Friday smart watch deal

Mobile OS support: While Fitbit watches will work with both Android and iOS, you’ll not be able to use an apple Watch with Android. Similarly, the Galaxy Watch 4 won’t work with the iPhone (although other, earlier models will).

GPS: Built-in GPS tracking is more common on newer smart watches. But if you don’t need it, you can potentially save some money on getting a more affordable, or older (and so more affordable) model of smart watch.

Do smart watches go on sale for Black Friday?

Yes, in fact, Black Friday is probably the best time of the year to buy a smart watch. Not only are there plenty of deals to choose from, but models which may not normally be discounted can get discounts too. We’re looking at you, Apple Watches.

Which smart watch is best low price?

There are a few more affordable options for low price smart watches. We’d suggest Fitbit or Amazfit as good places to start. However, on Black Friday, pricier smart watches become more affodable. So there may be more options to choose from!

Kevin is the Editor of PC Guide. He has a broad interest and enthusiasm for consumer electronics, PCs and all things consumer tech - and more than 15 years experience in tech journalism.