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Apple Black Friday Deals in 2023

Check out the very best Black Friday Apple deals right here!
Last Updated on November 21, 2023
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Best Black Friday Apple Deals

Hot off the heels of Apple’s recent new releases, including the flashy iPhone 15 and rugged Apple Watch Series 9, discounted offerings on all of your favorite tech are sure to be inbound with these Apple Black Friday deals. Here, will cover the gamut of the firm’s myriad tech gadgetry, including iPhones, AirPods, MacBooks, and much more.

Apple’s new releases also give a bit of leeway on certain older tech, allowing the iPhone 14 and Apple Watch Series 8 to garner discounted prices now that newer forms are on the market. The tech firm, however, is known for not putting up sales on its own store page, so don’t expect any special discounts this Black Friday from Apple themselves.

Let’s dive right into all the best Apple product sales currently ongoing and soon slated for the holiday season as Black Friday draws near.

Best Black Friday Apple Deals in 2023

For our money, here are the best deals we’ve scrounged up for your viewing pleasure.

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Editor’s pick
Save 13% NOW!

Apple iPad Air (5th Generation)

with M1 chip, 10.9-inch Liquid Retina Display, 256GB, Wi-Fi 6, 12MP front/12MP Back Camera, Touch ID, All-Day Battery Life – Pink
Editor’s pick
Save 20% NOW!

Apple iPad Air 4-64GB – WiFi – Space Gray (Renewed Premium)

Editor’s pick
Save 18% NOW!

Apple AirPods Max Wireless Over-Ear Headphones

Apple AirPods Max Wireless Over-Ear Headphones, Active Noise Cancelling, Transparency Mode, Personalized Spatial Audio, Dolby Atmos, Bluetooth Headphones for iPhone – Silver
Editor’s pick
Save 22% NOW!

Apple iPad (10th Gen) + 2Yr AppleCare+ (optional)

Apple iPad (10th Generation) Wi-Fi 64GB – Pink with AppleCare+ (2 Years)
Editor’s pick
Save 38% NOW!

Apple AirPods (2nd Generation) Wireless Ear Buds

Bluetooth Headphones with Lightning Charging Case Included, Over 24 Hours of Battery Life, Effortless Setup for iPhone
Editor’s pick
Save 13% NOW!

Apple 2023 MacBook Pro Laptop M3 chip

with 8‑core CPU, 10‑core GPU: 14.2-inch Liquid Retina XDR Display, 8GB Unified Memory, 512GB SSD Storage. Works with iPhone/iPad; Space Gray
Save 21% NOW!

Apple iPad (9th Generation), Silver

with A13 Bionic chip, 10.2-inch Retina Display, 256GB, Wi-Fi, 12MP front/8MP Back Camera, Touch ID, All-Day Battery Life – Silver
Save 15% now!

Apple 2022 MacBook Air Laptop

with M2 chip: 13.6-inch Liquid Retina Display, 8GB RAM, 256GB SSD Storage, Backlit Keyboard, 1080p FaceTime HD Camera. Works with iPhone and iPad; Midnight
Save 6% NOW!

Apple iPad (10th Generation) – Silver

with A14 Bionic chip, 10.9-inch Liquid Retina Display, 256GB, Wi-Fi 6, 12MP front/12MP Back Camera, Touch ID, All-Day Battery Life – Silver
Save 10% now!

Apple 2024 MacBook Air 13-inch Laptop with M3 chip, Midnight

13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD Storage, Backlit Keyboard, 1080p FaceTime HD Camera, Touch ID

Which Apple products are we most hoping will go on offer this Black Friday?

Apple products notoriously lack the frequent offers that we see from other manufacturers. That’s why Black Friday is such a great opportunity to pick up a unique deal that you won’t see any other time of year. The number one set of items that we’ll be looking towards will be the new iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and the iPhone 15 Pro Max. Having only been out for two months, deals have been very few and far between. It’s unlikely we’ll see much in the way of deals on these smartphones this Black Friday however, if we do, you’ll be sure to see it here on this page.

Other than that we have the still relatively new Apple Watch Series 9 and Apple Watch Ultra 2. Here we’ll be more likely to see some offers come up, having already seen a discounted Apple Watch Series 9 deal come through in the last week. This could make Black Friday a great chance to get these newly released smartwatches for a price we haven’t seen before.

Where to find the best Apple Black Friday deals

The usual suspects, including Best Buy, Amazon, and Walmart, will be your main stops for all of the very best discounts on Apple products this holiday season. Apple itself, however, will not be hosting its own discounts on the Apple store, as the firm has never discounted its products for holiday sales. Below is a list of all the stores you can expect to find the best Black Friday deals on Apple gadgetry:

Apple Black Friday sales shortlist:

When will Apple Black Friday sales start in 2023?

While the Apple store itself won’t be hosting its own deals this Black Friday, several stores with Apple products will be hosting their own discounts throughout the season like Amazon on November 24th or Cyber Monday on November 20th. However, you should definitely keep a look out in advance of the main week for any early deals that may break out.

How to get the best Black Friday Apple deals in 2023?

There really is no set way of getting the best Black Friday deals on Apple products, aside from being extra vigilant on all of its products across various online retailers. Best Buy, Walmart, and Amazon have specific alerts and newsletters that consumers can sign up for to get the best bang for their buck when the holidays roll around, but Apple itself doesn’t have much in the way of discounted product alerts, because they simply don’t host sales like that.

Features to consider when looking for Black Friday Apple deals

Every Apple product is different, but for the most part, there are several features you will want to consider before making your purchasing decision, so as to get the best deal this Black Friday. These specific features to consider are listed below:

  • Memory capacity: iPhones, MacBooks, iPads, and even Apple Watches all have varied memory capacities all from wide ranges. Pick which one is best for you, as memory capacity is among the most important aspect in finding the right device. You want to be sure you can save all of your music, photos, videos, documents, and more across all of your devices.
  • WiFi or Cellular: This really only applies to certain Apple products, as iPhones for the most part come equipped with cellular from the start. But for Apple Watch Series products and iPads, you may want cellular for specific needs, like GPS tracking and assorted business workloads.
  • Camera: The photographic prowess of Apple products is high, as they typically utilize a rather powerful camera in every product they offer. But you may not need the very best camera on your smartphone. Make sure you’re getting the best bang for your buck even when it comes to the camera on your device.
  • Accessibility: This has no sooner become a major focal point for Apple, especially in the context of its most recent releases. You may want specific accessibility features built into the device for typing, hearing, and more. Be sure to keep a close eye on accessibility features offered by the Apple product in question before making your final decision.

Black Friday Apple deals FAQs

  • Does Apple have Black Friday deals: The Apple store does not host its own discounts and sales for the holiday season, but as mentioned previously several other stores have their own ongoing Black Friday deals. Thus, don’t expect any special Black Friday discounts on the Apple store, but you can expect to see better prices on older tech, like iPhone 13s and Apple Watch Series 7 products.
  • Is it better to buy Apple products from Apple or Best Buy: It genuinely doesn’t matter, but in the case of Black Friday deals, you’re better off picking up all of your gadgetry from Best Buy at a severely discounted price. There is no real advantage of buying from either Apple or Best Buy, other than smaller price tags at the latter, given that Apple rarely ever lowers its prices unless there is a newer design on the market.
  • Where are the best places to find Apple Black Friday deals: Be sure to check retailers such as Amazon and Best Buy as they have always done great Black Friday Apple deals in the past. We have noticed a fair few Apple products out of stock this year so we recommend grabbing the deals once you find them.

Mike's gaming, writing and tech passions have combined across content for PC Guide - in buying guides, CPU and GPU coverage.