Forget about Prime Day, Sony 77″ OLED 4K TV has over $800 slashed from its MSRP already
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There is still time before the Prime Day sale hits the shelves, but you don’t have to wait that long to score a premium 4K TV, as the Sony 77″ OLED 4K TV is on sale with $801.99 shaved off its asking price. The original price was $2,999.99, but with this offer it’ll only cost you $2,198. A 77″ OLED TV is perfect for large spaces as it delivers a truly immersive experience, especially considering the picture quality, contrast, and depth that OLED is famous for.
The Triluminos Pro functionality also gives it enhanced color reproduction, making each frame visually serene. Besides that, the native 120Hz refresh rate puts it up there as a viable gaming TV, and you can enjoy various titles in the best quality possible, transporting you into the middle of all the action. So, with this deal, we think it is certainly worth checking out.
Sony 77″ BRAVIA 6 OLED 4K TV (K-77A60)
Why we liked this 4K TV
OLED picture quality is unrivalled
The Sony BRAVIA 6 leverages the capabilities of an OLED panel, and how that works is that each pixel can be turned on and off individually. So, one pixel can hit peak brightness while the surrounding pixels can be turned off, resulting in exceptional contrast, depth, and image quality. This makes viewing any type of content very pleasant, whether it is movies, TV shows, animations, sports, nature documentaries, etc.
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Prices correct as of August 20th, 2026.
Triluminos Pro produces rich and accurate-looking colors
The Triluminos Pro technology works to reproduce a broad range of colors while maintaining natural-looking shades. This allows this TV to distinguish between subtle variations, which is particularly useful for scenes with gradients, skin tones, foliage, etc. So, rather than making or applying a preset for each frame, image processing drives a custom output for a nuanced and lifelike image, which, paired with OLED contrast, gives you out-of-this-world quality.
120Hz refresh rate keeps motion smooth
This massive 77″ 4K TV comes with a native 120Hz refresh rate, meaning it can refresh the image up to 120 times in a second. This keeps the motion smooth and fluid, which is great for sports and gaming. However, keep in mind that for gaming, you will need a powerful gaming PC or console to handle 4K at this scale. Besides that, the HDMI input of this TV does support 120Hz at 4K, so that won’t be an issue.
Dolby Atmos creates a more immersive audio experience
For immersive audio, this TV comes with Dolby Atmos, a sound processing feature that allows compatible soundtracks to create a greater sense of three-dimensional space. Instead of pushing the sound in a straight manner, making you feel like it is coming from the screen, Atmos positions the sound around the listener, giving the impression that it is coming from around you. So, this adds a layer of immersion as you hear sound relative to the position of the object originating it on the screen.
More 4K TV deals
Sony 77″ BRAVIA 6 OLED 4K TV (K-77A60)
LG Amazon Exclusive 55-Inch Class QNED AI 4K TV
Samsung 75-Inch Class Mini LED M70H (2026 Model, 75M70H)
Hisense 75″ Hi-QLED 4K TV (75E6SR, 2026 Model)
Samsung 75-Inch U8000H 4KTV, 2026 Model
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