If you’re looking to upgrade your TV, some great picks for the job are OLEDs. Offering up the deep true blacks—that’s thanks to their self-lit pixels without the need for a backlight. While also providing a great contrast and vivid colors, the price might be a bit of a sore point. So if you are planning on buying one, Prime Day might be the best time to pick one up.

One of those deals is on the Sony Bravia XR8B; the 77-inch OLED model is currently 27% off in the Amazon sale. That discount puts it at $1,798 instead of the usual $2,499.99. That means a saving of $701.99 on the TV, and back to its lowest price yet, according to price tracking sites.

Sony XR8B features

Pure Black OLED Contrast

Featuring over 8 million self-lit OLED pixels, the display delivers true blacks, exceptional contrast, and impressive brightness for a highly detailed and realistic picture.

Intelligent XR Processor

Sony’s XR Processor analyzes and enhances every scene in real time, optimizing color, contrast, and clarity to create a more natural and immersive viewing experience.

Google TV Smart Platform

Google TV brings together your favorite streaming services into one intuitive interface, making it easy to discover content, receive personalized recommendations, and access entertainment from a single screen.

Voice Control with Google Assistant

Built-in Google Assistant allows you to search for content, ask questions, control smart home devices, and navigate the TV using simple voice commands.

Apple AirPlay 2 & Google Cast Support

Stream content effortlessly from compatible smartphones, tablets, and computers using Apple AirPlay 2 or Google Cast for seamless wireless sharing.

Access to Popular Streaming Services

Enjoy access to a wide range of streaming platforms, including Netflix, Prime Video, Disney+, YouTube, Apple TV, Crunchyroll, and many more through the Google TV ecosystem.

Studio-Calibrated Picture Modes

Specially tuned picture presets for services such as Netflix and Prime Video help deliver content as intended by filmmakers and content creators.

Optimised for PlayStation 5

Exclusive PlayStation 5 features such as Auto HDR Tone Mapping and Auto Genre Picture Mode automatically optimize picture settings for gaming and entertainment, enhancing performance and image quality.

Cinematic Audio & Visual Support

Support for Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X provides a more immersive home cinema experience with enhanced picture quality and multidimensional sound.

XR Clear Image Upscaling

XR Clear Image technology intelligently upscales HD and digital content, restoring lost detail and improving overall clarity for sharper, more refined visuals.

XR OLED Motion Technology

Advanced motion processing keeps fast-moving sports, action films, and games looking smooth and blur-free, ensuring greater clarity during high-speed scenes.

Why we like this Sony Bravia TV deal

If you are looking for a new Sony TV, the OLED is definitely one of the top options out there. As we’ve seen in some of our monitor and TV reviews, they do really shine and make watching anything all the better on them. So the Bravia is a good option for the job, having averaged a review score of 4.7 stars out of 5 with over 220 ratings. They praise the picture, color, and sound quality, along with the value for money.

The last of which is now at its lowest price again, as shown by the CamelCamelCamel graph below, falling back to that low price. So you can get plenty more value and impressive savings on the TV.

More OLED TV deals