AMD explains what it can do to deal with RX 9070 series price hikes
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While AMD did indeed manage to give gamers powerful, well-priced, and fully functional GPUs, RX 9070 series GPUs clearly weren’t in large enough supply. Though the situation wasn’t as bad as what we saw with Nvidia’s RTX 50 series, as here retailers had a healthy amount of stock, the phenomenal demand still led to the GPUs selling out within minutes, which led to scalpers listing the GPUs at double MSRP.
Fortunately, AMD has addressed the situation multiple times now and confirmed that gamers can expect more RX 9070 and RX 9070 XT stock in “the coming days and weeks.” On top of that, AMD’s GPU partner, Yeston, recently reported that starting next month, stock should stabilize. AMD has once again addressed the limited supply and the resulting price hikes, stating that their counteract to all this is to increase production significantly.
- GPU: Navi 48 XT
- Stream Processors: 4,096
- VRAM: 16GB GDDR6
- Memory Bus Width: 256-bit
- Base/Game/Boost clock speed: 1,660/2,400/2,970 MHz
- TBP: 304W
Restocking is our number one priority, says AMD's David McAfee
In an interview with HotHardware, AMD’s David McAfee said that the company doesn't directly control which models are available in the market, but they do have control over how many models are available. Addressing the stock issues with the RDNA 4 GPUs, he stated that their focus is on “ramping supply of NAVI 48 very, very aggressively”, which is the GPU die used in the RX 9000 series GPUs, specifically the RX 9070 XT and RX 9070. This is the “biggest thing that we can do” says McAfee. This means that to handle the unprecedented demand the red team is experiencing, their top priority is restocking board partners and retailers as quickly as possible.
McAfee further added that throughout the rest of 2025, AMD aims to ensure plenty of supply of RX 9070 series GPUs at prices that consumers expect to see in the market. On top of that, he mentioned that gamers should expect increased supply not just for the more affordable models but across the entire product lineup. Supply will continue to improve throughout the current quarter, the next quarter (Q2), and further into the year.
“As we look forward in our graphics business throughout the rest of this year, we want to make sure that users are able to buy cards at the prices that they expect to see in the market. We’re doing everything that we can to make that happen and make sure that both the retailers and e-tailers, as well as our board partners, are doing their part to help ensure that there’s plenty of supply at those price points. And I think, as we refill from what happened last week, you’ll see more supply coming across not just the opening price points but across the entire range as we look at the rest of this quarter, Q2, and beyond.”
David McAfee, Corporate VP and General Manager, Client Channel Business at AMD
That said, this isn’t the first time we’ve seen David mention “ramp up” for their product portfolio as at one point in this interview, he also talked about the “very positive” demand for the 9950X3D and how they plan to bring out more stock by “ramping X3D capacity across both the 8-core offering as well as the higher core count Ryzen 9 products.”
So, right now, AMD is in a strong position, and while processors have been something they’ve been nailing for a while, the Radeon world is now also under the spotlight. However, the red team’s approach hasn’t changed, and whether it’s CPUs or GPUs, increasing production seems to be their way of handling the attention.
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