It seems as if GPU price rises are here to stay. Popular graphics card manufacturers such as MSI have already lifted their RTX 50 series prices, according to a recent report from Taiwanese publication Commercial Times (ctee), while others are set to follow at the end of January. As for AMD, GPU partner PowerColor had already warned us of a “kick up” in price in 2026 late last year.

Nvidia or AMD aren’t changing the MSRP of their graphics cards, instead leaving prices to be determined by third-party manufacturers. According to the report, ASUS and Gigabyte will soon increase their RTX 50 prices, too. Low supply for 16GB cards like the RTX 5070 Ti has also been problematic, even leading to reports of discontinuation – these were later rejected by ASUS.

GPU brands increase prices by up to 20%

Taiwan is a powerhouse for graphics card production, being home to major brands such as MSI, ASUS, and Gigabyte. Among these GPU brands, the report claims that “the price increase is about 10-15% depending on the VRAM specifications” [translated] and notes that a 15% to 20% increase is already evident for 16GB+ graphics cards. Going back to the RTX 5070 Ti as an example, the cheapest cards we could find recently are far above its $749 MSRP.

Supply of cheaper, 8GB models such as the RTX 5060 and RTX 5060 Ti 8GB, is said to be “relatively large,” and the lower amount of memory also means less of a burden to the end customer as far as the price goes. Commercial Times claims AMD and Nvidia have notified their GPU partners of higher production costs, but MSRPs aren’t adjusted to cater to this. AMD recently claimed it’s trying its best to keep GPU prices down, but that’s much easier said than done.

It’s obvious why GPUs are getting more expensive. It all has to do with industry-wide memory shortages as a result of heavy demand from AI firms for data centers, which, as you may know, is the reason why DDR5 RAM prices are crazy right now. Increasing prices of GDDR6 and GDDR7 memory modules are affecting current-gen production costs; GDDR7 is currently exclusive to Nvidia’s 50 series cards, while rivals continue to stick to GDDR6.

About the Author

Jack Goodall

At PC Guide, Jack is mostly responsible for reporting on hardware deals. He also specializes in monitors, TVs, and headsets and can be found putting his findings together in a review or best-of guide.