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Most CEOs agree AI hasn’t benefited revenue yet, survey reveals just 12% report major success so far

It's impossible to ignore AI at this point
Jack GoodallStaff Writer
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Most CEOs agree AI hasn’t benefited revenue yet, survey reveals just 12% report major success so far
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The introduction of AI into the workplace is a touchy topic, and if you’re against its widespread usage, you may be happy to know that even CEOs seem less than impressed by the results. According to a survey conducted by professional services network PwC (PricewaterhouseCoopers), less than half report seeing no major benefits so far with AI.

However, it should be noted that 30% of CEOs do report an increase in revenue from AI in the last 12 months. A smaller figure (12%) of bosses report they have successfully profited, all the while decreasing costs by using AI. More than half (56%) say they’ve “realised neither revenue nor cost benefits”.

CEOs are still happy to continue pushing AI

Sticking with the numbers, 26% of CEOs report costs have decreased thanks to AI usage, while 22% report the opposite – an increase in spending. As such, it isn’t as simple as adopting AI and reaping the benefits. It may feel like AI has been around for a while now, considering how much we hear about it on the big stage at places like CES, but we’re still in the early stages of an ‘AI era’.

Despite the relatively gloomy outlook as far as revenue and spending are concerned, many CEOs continue to put trust in the technology. However, as seen in the graph below, many fewer are so enthusiastic to “strongly agree” that their business is well-equipped for AI at the minute, but over half (53%) agree that the adoption and integration of AI is suitable in their workplace nonetheless.

AI is still growing at a rapid pace, especially in enterprise spaces, to the detriment of consumers, as anyone who has tried to buy a stick of RAM in the past couple of months or even shopped around for a graphics card lately will have noticed.


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At PC Guide, Jack is most responsible for reporting on and editing news. He also specializes in monitors, TVs, and headsets and can be found putting his findings together in a review or best-of guide.

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