Nvidia’s GeForce RTX 40 Super series has been a real positive expansion for Nvidia, particularly in the competitive South Korean DIY market. The introduction of these cards has not only revitalized GPU sales but also immensely benefited consumers.
The Super series has proven to be a masterstroke from Nvidia. By offering significantly improved performance at nearly identical price points when compared to their non-Super predecessors, the company has delivered exceptional value to gamers. This strategy has evidently resonated strongly with South Korean consumers, as shown by the dramatic surge in sales of Super models.
Super takes charge
The RTX 4070 Super, in particular, has emerged as a standout performer. Its impressive 20% performance boost over the standard RTX 4070 at a minimal price increase has made it an incredibly attractive option for gamers seeking a balance of performance and affordability. The data provided by Danawa underscores this, with the RTX 4070 Super consistently claiming the top spot in sales for several months.
This shift in consumer preference is a clear indication that gamers are increasingly demanding more performance for their money. Nvidia has responded astutely by delivering on this expectation. Furthermore, the decline in sales of the original RTX 4080 is a testament to the company’s ability to rectify pricing missteps and offer a more compelling product instead, in this case the RTX 4080 Super.
It’s worth noting that while the overall sales of the RTX 4070 Ti have plummeted, this is largely due to the introduction of the Super variant. The lingering shortage of GDDR6X memory for the non-Super model has further contributed to its decline. However, Nvidia’s rumored plans to release a GDDR6 version of the RTX 4070 could potentially reinvigorate sales later on down the line.
The success of the Super series is a win for gamers on multiple fronts. Not only do they benefit from increased performance at similar price points, but the competition between GPU manufacturers has also intensified, leading to better overall value for users.
