Nvidia’s RTX 5060 Ti launch will reportedly make sure you aren’t overcharged
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One of the major consumer complaints with Nvidia's current generation of graphics cards is how difficult it is to find one at the MSRP. According to a new report, Nvidia has plans to ensure that at least a few models of the RTX 5060 are available for MSRP at launch.
Even if you can find an Nvidia GeForce RTX 50 series graphics card, it is highly unlikely that it will be at MSRP. It isn't just opportunistic resellers pushing prices up, even mainstream retailers have jacked up prices in response to high demand and limited supply. It seems that Nvidia has a few plans to create a more consumer-friendly situation for the RTX 5060 Ti launch.
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RTX 5060 & RTX 5060 Ti are said to be announced in April
According to Hong Kong-based media outlet HKEPC, three models of the RTX 5060 family are due to be announced. This includes the RTX 5060 Ti 16GB, RTX 5060 Ti 8GB, and RTX 5060 non-Ti 8GB. All these cards will reportedly be announced on April 15, 2025.
Embargo documents obtained by VideoCardz contain some interesting information. The review embargo will lift on April 16 for the RTX 5060 Ti. Both versions of the RTX 5060 Ti are set to be available on shelves from April 16, with the RTX 5060 non-Ti due sometime in May. Since this information is yet to be disclosed by Nvidia, it’s always worth taking it with a pinch of salt.
Nvidia pressures board partners on price
According to the documentation, Nvidia has instructed its AIC or Add-In-Channel partners that at least one model will need to be available and on shelves at MSRP at launch. Though Nvidia does not have direct control over pricing, it can use its control over the distribution of GPU chips as leverage to encourage cooperation. AMD tried to influence pricing, but that didn’t stop hikes.
The full implications of this forceful request by Nvidia are unclear. Even if AIBs make models available at MSRP on launch day, there seems to be little to stop them from jacking up prices later – or for a reseller to snatch up MSRP models and sell them at inflated prices.
It is nice to see Nvidia making an effort to control the runaway pricing situation, but this seems like a weak response. Akin to trying to mop up the ocean with a sponge.
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