What we want from CEO Jensen Huang’s Nvidia Computex keynote, following RTX 50 series debacle
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Nvidia has overseen one of the more lackluster launches of a graphics card generation in recent memory. The list of problems has been far from ideal. Poor stock levels at launch (this is thankfully starting to recover) and black screen issues are the first to come to mind. With customer confidence in Team Green fading, Nvidia CEO Jensen Huang should use his Computex keynote to address a few concerns.
It’s true that Nvidia has been making bank on the current AI technology push. Every speech from every major tech maker lately has included a lot of talk about AI technologies. However, consumers have developed a conviction that the focus on AI has diverted Nvidia's attention away from the audience that made Team Green – PC gaming fans.
Our top requests for the Nvidia Computex keynote
If Nvidia CEO Jensen Huang and his team want to restore confidence, there are a few things that they should turn their attention to.
Less AI
1. Yes, Computex 2025 is going to be big on AI, but we want to see the focus cut back a little. Outside of the Silicon Valley tech bubble, AI isn't that popular. Audiences are turning up their noses at products such as Windows Copilot and Apple Intelligence. The more companies like Nvidia and Microsoft try to push it, the bigger the backlash becomes. AI technology can indeed be useful, as DLSS has proven, but Nvidia needs to resist the urge to slap an ‘AI' label on everything.
Address RTX 50 series stock
2. Address the supply issues. This is one of the major drivers of consumer dissatisfaction. It’s very hard to get excited about a GPU that appears to be completely mythical. On a related note, more needs to be done to tackle opportunistic resellers who buy up what limited stock is available and resell it for extortionate prices.
Give us more VRAM
3. Stop releasing 8GB cards. By now, every PC gaming enthusiast knows that VRAM is an important indicator of how well a card will perform with modern and future games. When a card released in 2025 has trouble playing a game released in the previous year at higher settings, you have a problem.
More realistic marketing
4. Don't claim that a product costs $500 when it will cost double that in the real world, especially with such little MSRP stock at launch. Don't claim that a mid-range card will match the flagship from the previous generation when it absolutely will not. Do not hide cards away from reviewers because you are scared of a bad review.
Better GeForce drivers
5. Sort your software out. Nvidia used to be worth the extra cash over AMD because of the high-quality drivers. That reputation has been flushed down the toilet for some people. Don't rely on DLSS and frame generation to paper over the cracks, even if they are great features in their own right.
This wish list is completely pie-in-the-sky, but there is a glimmer of hope that Huang could maybe address one or two of these problems at Computex in May. For reference, Nvidia’s opening keynote will be taking place on May 19th at 11 AM, Taipei Time.
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