Apple is holding a special Apple Experience event today, March 4, where the company is expected to reveal several new products. Unlike Apple’s usual product launches, this event is not a traditional keynote with a livestream. Instead, the announcements are being delivered through hands-on press sessions and updates on Apple’s official channels.

According to Apple, the event will take place today at 9 AM ET and is being hosted across three cities: New York, London, and Shanghai. Rather than broadcasting a single presentation online, Apple is allowing invited media to attend in-person sessions where they can see the products directly. As a result, there will be no livestream on platforms like YouTube or Apple’s website. For those following along around the world, the event timing converts to:

• Los Angeles – 6 AM (PST)
• New York – 9 AM (EST)
• London – 2 PM (GMT)
• Berlin – 3 PM (CET)
• Mumbai – 7:30 PM (IST)
• Shanghai – 10 PM (CST)
• Tokyo – 11 PM (JST)
• Sydney – 1 AM (AEDT, March 5)
• Auckland – 3 AM (NZDT, March 5)

What has Apple announced this week?

Apple plans to share more news gradually throughout the day using its Newsroom page and social media platforms. This means information about the new devices will appear through written posts, images, and short videos instead of a single long presentation. However, a bunch of new products have already been formally introduced.

Several new products are expected to be revealed as part of the event. Apple has already announced the new iPad Air, which now runs on the M4 chip and comes with improved performance, faster connectivity, and more memory compared to the previous generation. On top of that, a new MacBook Air powered by the M5 chip and new MacBook Pros with upgraded M5 Pro and M5 Max processors will be joining the event. New Studio Display and Studio Display XDR models were also unveiled.

Apple also recently announced a new mid-range smartphone called the iPhone 17e, the cheapest model in the 17 series lineup. It is powered by the Apple A19 chip and offers up to 26 hours of battery life. Leaks and rumors also suggest Apple will be introducing the MacBook SE during the event, which appears to be a new budget option in the lineup – this turned out to be the MacBook Neo, now available from $599.

That said, since there is no keynote broadcast, the best way to follow the event is by checking Apple’s Newsroom updates and social media posts as announcements go live throughout the day. Pre-orders for the new hardware goes live today, too:

• iPhone 17e pre orders
• iPad Air M4 pre orders
• New M5 MacBook pre orders
• MacBook Neo pre orders

About the Author

Abdul Haddi

Abdul is a tech writer and Editor for PC Guide, specializing in all things tech, gaming, and hardware.