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MSI pushes RTX 50 series GPU prices even higher as demand keeps climbing

$2,799 for a GPU?
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MSI pushes RTX 50 series GPU prices even higher as demand keeps climbing
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It hasn’t even been a full day, and we’re already seeing reports on Reddit that board partners have once again raised the prices of RTX 50 series GPUs, including the RTX 5080 and RTX 5090. For those who aren't caught up, just yesterday, we covered ASUS and MSI increasing the prices of RTX 50 series GPUs, with some models reaching as high as $3,409 – a staggering 70% increase over the original MSRP.

Now, it seems MSI wasn't satisfied with its prices either and has raised them by up to $40 on the majority of its RTX 5090 and RTX 5080 GPUs, similar to the move ASUS made recently. While a few SKUs have retained their previous prices and one model has even dropped in price, most have seen increases, prompting users to question why people are still making purchases despite such high prices.

RTX 5080 GPUs take the biggest hit from MSI price hikes

Compared to MSI’s previously listed prices, the two GPUs that have seen the biggest price hikes are the GeForce RTX 5080 16G INSPIRE 3X OC and the GeForce RTX 5080 16G VENTUS 3X OC WHITE, both going from $1,339 to $1,379; a $40 increase.

Interestingly, one RTX 5080 GPU has dropped in price, the GeForce RTX 5080 16G VENTUS 3X OC, which has decreased by $30 from its original listed price of $1,299 to $1,269. However, this appears to be more of a price correction than a true discount, as the PLUS variant of the same card was already priced at $1,269 and remains unchanged.

RTX 5080 GPUsPrevious pricingCurrent pricing
GeForce RTX 5080 16G INSPIRE 3X OC$1,339$1,379
GeForce RTX 5080 16G VENTUS 3X OC WHITE$1,339$1,379
GeForce RTX 5080 16G GAMING TRIO OC$1,389$1,409
GeForce RTX 5080 16G GAMING TRIO OC WHITE$1,389$1,409
GeForce RTX 5080 16G VANGUARD SOC$1,409$1,429
GeForce RTX 5080 16G VANGUARD SOC LAUNCH EDITION$1,409$1,429
GeForce RTX 5080 16G SUPRIM SOC$1,439$1,449
GeForce RTX 5080 16G VENTUS 3X OC$1,299$1,269
GeForce RTX 5080 16G VENTUS 3X$1,139$1,139
GeForce RTX 5080 16G SHADOW 3X OC$1,249$1,249
GeForce RTX 5080 16G VENTUS 3X OC PLUS$1,269$1,269
GeForce RTX 5080 16G SUPRIM LIQUID SOC$1,499$1,499

A similar trend is seen with RTX 5090 GPUs, as all of the SKUs have experienced an average price increase of around $10 to $20. This makes the most expensive model, the RTX 5090 SUPRIM LIQUID, go from an already expensive price of $2,789 to $2,799.

RTX 5090 GPUsPrevious pricingCurrent pricing
GeForce RTX 5090 32G VENTUS 3X$2,379$2,399
GeForce RTX 5090 32G VENTUS 3X OC$2,579$2,599
GeForce RTX 5090 32G GAMING TRIO OC$2,639$2,649
GeForce RTX 5090 32G VANGUARD SOC$2,639$2,649
GeForce RTX 5090 32G SUPRIM SOC$2,689$2,699
GeForce RTX 5090 32G VANGUARD SOC LAUNCH EDITION$2,689$2,699
Geforce RTX 5090 32G SUPRIM LIQUID SOC$2,789$2,799

Gamers are calling out those buying overpriced GPUs

With RTX 50 series GPU prices soaring even higher, gamers are growing frustrated with not just scalpers and board partners exploiting the situation, but also with those buying these overpriced GPUs. As consumers, we can’t control what the company charges, but many gamers believe that if people stop purchasing at these inflated prices, manufacturers will eventually be forced to lower them.

That said, the situation surrounding the RTX 50 series continues to worsen, and many gamers are now looking toward the Red Team and its RX 9070 series GPUs. If AMD plays its cards right, this could be a golden opportunity for them to bring Green Team users to their side. Lucky for us, it recently revealed it is “listening” to the big price debate going on right now.


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About the Author

Hassam boasts over seven years of professional experience as a dedicated PC hardware reviewer and writer.