New Sansui OLED TVs compete with the LG B5 “at an affordable price” with one more size to choose from
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We've got some good news for fans of cheaper OLED options in the market, as Sansui has announced a new range of more affordable OLEDs set to launch in 2025. The expanded 2025 lineup was unveiled at CES 2025, following their 2024 range featuring affordable 55, 65, and 77-inch models, once again undercutting the competition.
Recently, LG revealed their first-ever 48-inch G-series OLED TV, which is expected to be a hit with gamers. However, for the budget OLED TV segment, we've only seen the cheaper LG B5 OLED, available in just two sizes: 65 inches and either 55 or 77 inches (this latter detail is yet to be made official). Now, Sansui's three OLED TV sizes will offer more flexibility. Here's what Victor Elmann, SVP of Marketing at Sansui, had to say about their upcoming 2025 lineup:
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“The overwhelming success of our 2024 OLED TV showed us that consumers value cutting-edge technology at an affordable price. With our 2025 lineup, we’re taking it further by introducing larger sizes and improving features like our Karaoke Mode to ensure a versatile, engaging entertainment experience for all.”
Victor Elmann, SVP of Marketing, Sansui
Sansui’s affordable OLEDs for 2025 are cheap yet powerful
The obvious detail here is that Sansui’s OLED TVs 2025 lineup comes in three different sizes: 55 inches, 65 inches, and 77 inches. Each model features a 120Hz 4K W-OLED panel, which will be manufactured by LG Display, and also includes support for Dolby Atmos and Dolby Vision. All of these TVs will run Google TV and feature two HDMI 2.1 ports with support for VRR and ALLM for gaming. With a gamer-friendly package, Sansui's affordable OLED TVs are set to be a popular choice among casual console gamers looking for a true immersive experience on a budget.
As for pricing, we are yet to see how “cheap” these will be. However, considering last year’s model launched at just $799 for the 55-inch version, we expect the 2025 lineup to be similarly priced, especially if they want to compete with industry-leading brands like LG. In fact, Sansui has stated that their goal is to have the “most affordable OLED on the market” and the new TV is slated for release in the US in Q2 2025, according to HDTVTest.
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