As the anticipation for the next generation of GPUs grows, Nvidia’s RTX 40 series has seen a price reduction from UK retailers. This trend is particularly noticeable among the mid-range and high-end models, offering gamers a great opportunity to upgrade their systems at a better price.
The price drops are a result of several factors. Firstly, the current generation of GPUs is slowly approaching its “end-of-life”, meaning that retailers are looking to clear their inventory in preparation for the release of RTX 50 series models. Secondly, the increasing excitement surrounding the next generation of GPUs has led to a decrease in demand for the RTX 40 series at full price.
List of RTX 40 series price reductions in the UK
Overclockers UK and SCAN Computers are among the UK retailers leading the charge in offering discounted RTX 40 series GPUs. Almost every SKU in the lineup excluding the RTX 4090 has seen a price drop, making it an attractive time to purchase these GPUs.
Here’s a breakdown of the price reductions for each RTX 40 series model (prices correct at the time of writing):
- MSI GeForce RTX 4060 Ventus 2X OC: Reduced from £319.99 to £254.99
- Palit NVIDIA GeForce RTX 4060 StormX: Reduced from £275.99 to £257.99
- ASUS NVIDIA GeForce RTX 4060 DUAL EVO OC: Reduced from £299.99 to £269.99
- MSI GeForce RTX 4060 Ti Dual OC: Reduced from £399.95 to £329.99
- Gigabyte NVIDIA GeForce RTX 4060 Ti 8GB EAGLE OC: Reduced from £399.98 to £347.99
- MSI NVIDIA GeForce RTX 4060 Ti 8GB VENTUS 3X E OC: Reduced from £364.99 to £339.98
- ASUS NVIDIA GeForce RTX 4060 Ti EVO OC 8GB: Reduced from £364.99 to £344.99
- MSI GeForce RTX 4070 VENTUS 2X E1: Reduced from £539.99 to £458.99
- MSI NVIDIA GeForce RTX 4070 12GB VENTUS 2X E1: Reduced from £499.99 to £459.98
- Gigabyte NVIDIA GeForce RTX 4070 12GB EAGLE OC V2: Reduced from £559.99 to £499.99
- Gainward GeForce RTX 4070 SUPER Ghost: Reduced from £668.99 to £518.99 (includes Star Wars: Outlaws Game Bundle)
- Asus GeForce RTX 4070 SUPER Dual EVO: Reduced from £599.99 to £539.99 (includes Star Wars: Outlaws Game Bundle)
- MSI NVIDIA GeForce RTX 4070 SUPER 12GB VENTUS 2X: Reduced from £591.98 to £539.99
- Palit GeForce RTX 4070 Ti SUPER JetStream OC: Reduced from £779.99 to £709.99
- Gainward GeForce RTX 4070 Ti SUPER Panther OC: Reduced from £799.99 to £719.99 (includes Star Wars: Outlaws Game Bundle)
- Gainward GeForce RTX 4080 SUPER Panther OC: Reduced from £989.99 to £889.99 (includes Star Wars: Outlaws Game Bundle)
No RTX 4090 deals yet
It’s worth noting that while the RTX 4090 has not seen significant price drops yet, it’s possible that retailers may start offering discounts on this high-end model as well. On the flip side, we’ve actually since its price rise in Germany, which isn’t great news if you were keen to find a discount on the flagship model.
Gamers who have been waiting for the right time to upgrade their GPU should take advantage of these price reductions. With the RTX 40 series offering excellent performance and features, now is a great time to invest in a powerful GPU for your gaming rig. However, if you want truly high-end – you might want to start looking forward to the RTX 5090.