Home > Apps

Jasper AI vs Copy AI – which content marketing assistant is best in 2024?

Two great AI marketing tools go head to head

Reviewed By: Steve Hook

Last Updated on February 2, 2024
Jasper AI vs Copy AI
PC Guide is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Read More
You can trust PC Guide: Our team of experts use a combination of independent consumer research, in-depth testing where appropriate - which will be flagged as such, and market analysis when recommending products, software and services. Find out how we test here.

Now for the battle of two of the biggest hitters in the AI marketing game – Jasper AI and Copy AI. These are two of the key AI copywriters to be aware of when it comes to AI for marketing content. Two of these in particular, Jasper AI and Copy AI, have taken the world of content marketing by storm. Both AI copywriting tools have incredible copywriting skills and can be used in a range of ways which strengthen your brand or business. Here’s everything you need to know when comparing Jasper AI vs Copy AI.

Your decision between Copy AI and Jasper AI comes down to your specific use case, so let’s take a closer look at how they stack up against each other – and which one may be best for you.

Copy AI vs Jasper AI – similarities

Jasper AI is a widely used AI tool that has plenty of benefits. It has a well-thought-out Chrome extension that effectively integrates its tools into your browser, plus 68+ templates and a range of ‘brand voices’ tailored to your business, depending on which plan you buy. You can integrate it with a range of other tools like Grammarly and Surfer.

They both allow you to try before you buy – either with a free trial, or a free-forever plan – although Jasper does cost a fair bit after the initial trial, especially the Boss Mode plan. For more information on the pricing of Jasper AI, check out our guide here.

Both marketing chatbots also provide a prompt library to get your new AI workflow started as smoothly as possible. They also both allow for API access, integrating the brains of their technology into your own AI writing software. By building your own AI writing tools around either chat bot, you can produce highly tailored and and high-quality content for your brand.

Notable differences

The most significant differences between the two are the pricing, and

By integrating Jasper with your brand, it can perform various tasks, such as answering frequently asked questions and managing orders. Although it operates in a similar way to ChatGPT and other more niche marketing AI tools like Copy AI, Jasper is specifically designed to handle more complex marketing tasks such as SEO optimization within articles generated by the chatbot.

Copy AIJasper AI
Has a free-forever planHas a free trial, but no free plan
Starts at $36/monthStarts at $39/month
95+ languages30+ languages
No AI image generatorAI image generator
Copy AI vs Jasper

Integrations

Jasper’s integration library can “level up your marketing and start creating blogs, emails, ads, and more at scale”. This library includes Webflow, Google BigQuery, Google Sheets, Google Docs, Google Chrome, Zapier, Make, PabblyConnect, and Surfer SEO.

Pricing

Copy AI is cheaper than Jasper AI, with pricing that starts off with a completely free plan. This is unlike Jasper, which only has the first 10,000 words for free. It is best for writing short-form copy and other smaller pieces of writing, like emails and Instagram captions. However, CopyAI allows you to write longer blog posts than Jasper.

If you have a bigger budget and need to generate more content, Jasper AI is probably your best bet. However, Boss Mode will cost you an estimated $99/month for 100,000 words generated. Although it can also generate short-form copy, it is worth buying for more complex long-form content or integrating with other software or apps.

If you are strapped for cash or just need a tool to churn out shorter pieces of copy, you’d be better off going for Copy AI. It’s a cheaper and more basic tool that still has a lot of great features – perfect for smaller brands and freelancers.

Jasper AI vs Copy AI – Which one is best for you?

Jasper dubs itself the “AI copilot for enterprise marketing teams”. Developed by Cisco, it’s an AI platform that operates on an open-source basis. The platform uses natural language processing to formulate human-sounding responses. It is great for businesses as it can provide long-form copy, such as blog posts, or interact with customers as a chatbot.

Jasper AI is powered by a choice of AI language models. It uses them to formulate responses to questions asked by customers, using natural language processing. With NLP technology, it can understand the intent behind a customer’s message and generate an appropriate response. Alternatively, you can ask the tool to create a long-form piece of copy – so it works for both brand creators and customers. It can also integrate with other tools and systems, such as CRM software, to provide more comprehensive solutions.

Copy AI works in a similar way to Jasper AI, in that it’s also a specialized artificial intelligence design for marketing content. The user experience involves using credits to process a prompt. On the free plan, these are limited, but once you sign up for the monthly paid plan, you have unlimited words.

Copy AI is also a marketing copy generator. This AI writing assistant interface works on Open AI’s language model, GPT-3. It is a short-form copy generator. So you use it to create digital ad copy, emails, product descriptions, and the like. You can also generate blog ideas and outlines.

Jasper AI vs Copy AI – The verdict

Jasper really excels in long-form content creation and content marketing. Blog posts, articles on your website, or other more detailed pieces of writing adjacent to your brand or business can be formulated by Jasper in a voice that mimics other writing you have created. This builds trust among clients or customers and is arguably less detectable than standard AI-generated pieces of writing.

So, that’s our thoughts on the Jasper AI vs Copy AI debate. Both are great tools, but Jasper AI is the superior option overall. However, this comes at a higher price, which may not be affordable or necessary for everyone. With a pro plan, either of thee AI writing assistants will allow for high-quality content generation, including social media posts, blog posts, and other short-form content. Research and trial both tools to get a better sense of what’s best for you.

As a tech and AI writer for PC Guide, Gloria is interested in what new technology means for the future of consumer electronics and digital and broadcast journalism.