Apple to introduce generative AI features towards the end of the year

The dawn of a new era within the Apple ecosystem.

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During Apple’s recently concluded earnings call, CEO Tim Cook confirmed they’ll be introducing generative AI to their series of products in late 2024. Unfortunately, details remain scarce on these new software features, as Cook remained tight-lipped on specifics. However, he did announce they would reveal more information later in the year, with a specific date likely to follow in the coming months.

Cook added they’ve got things they’re “incredibly excited about” and that “there’s a huge opportunity for Apple with generative AI and AI.” All this indicates massive changes coming to the tech company’s software platforms, including the long-awaited Apple iOS 18 AI tools. Similarly, MacOS and iPadOS will likely receive sweeping updates integrating generative AI into their platforms at some point.

Generative AI and the Apple ecosystem

Now, Tim Cook’s teaser regarding generative AI isn’t exactly a surprise. Following Google and Samsung’s integration of it into their respective products, it was only a matter of time before Apple followed suit. What remains unclear, however, is how it will impact the latter’s already reliable ecosystem.

As mentioned in the article linked above, the upcoming iOS 18 update is shaping up to be a big one. Apple is reportedly set to introduce a much more powerful version of Siri that could be similar to ChatGPT. Tech news leaker Revegnus previously revealed on Twitter/X that Apple is relying on large-language models (LLMs) to turn Siri into the “ultimate virtual assistant” and the company’s “most powerful killer AI app.” However, company officials have yet to confirm this, so you’ll need to take it with a grain of salt.

But with this in mind, you can likely expect similar, if not larger, changes to MacOS and iPadOS. New software features will probably focus on improved interaction between Siri and certain apps like Apple Music and Pages that introduce auto-generated playlists and AI-assisted writing, respectively. Of course, this is merely speculation, so you’ll need to wait until the next big tech event (likely WWDC) in June for actual specifics.

Nico is a Tech News Writer for PC Guide. He is also adept at finding a good deal every now and then, stemming from his days penny-pinching as a broke college kid.