Apple’s new iPhone 18 line-up currently consists of the iPhone 18 Pro & Pro Max, releasing today (September 18) after pre-orders went live last week on the 12th. There’s no standard 18 model just yet – that is expected at a later date, and Apple instead launched the new Pro series alongside its first foldable, the iPhone Duo, which is set to hit stores internationally next month.

There are a bunch of places to pick up a new iPhone 18 outside of the official Apple store, with incentives in place to make you choose a third-party retailer. Joybuy in the UK had already offered customers priority delivery with four-hour delivery, and now the store is advertising a special promotion for iPhone 18 Pro series customers – an official Apple Charger for just £1 extra.

As an example, instead of the iPhone 18 Pro 256GB costing £1,199, the price has simply been rounded up to £1,200 with the 20W charger adapter thrown in, saving you £18 in total. On the official Apple Store, the same 20W USB-C charger will cost you £19. Joybuy is a relatively new retailer to the region, only launching in the UK on the 16th of March, 2026.

Press release

London, 18 September 2026: The new iPhone 18 Pro lineup is now on Joybuy across the UK and Europe. Joybuy is making Apple’s iPhone 18 Pro series faster to arrive and better value to buy.

From tomorrow (19 September), Joybuy is launching ultra-fast delivery for the iPhone 18 Pro series in selected areas, delivering orders in under four hours. This service builds on Joybuy’s “Double 11” network, which offers same-day delivery for orders placed before 11 am to over 17 million UK residents across Greater London, Birmingham, Leicester, Nottingham, Oxford, and Cambridge.

Upgrading is made simpler through Joybuy’s Trade-In scheme. Customers can trade in smartphones, tablets, laptops, and games consoles from various brands to save up to £800 off RRP. For estimated trade-in values up to £500, eligible customers can select Instant Discount at checkout to apply savings immediately. Values over £500 will be credited once the device is received and verified.

Once the new iPhone arrives, Joybuy covers shipping costs for customers to return their old tech. For the iPhone 17 Pro/Pro Max, eligible Trade-In customers will also receive an additional £20 voucher.

To celebrate the launch, customers buying either iPhone model in the new lineup can add an official Apple Charger to their order for just £1 at checkout.

Customers can also protect their new device using JoyCare, Joybuy’s optional service offering extended warranties, accidental damage protection, and theft cover on high-value tech.

About the Author

Jack Goodall

At PC Guide, Jack is mostly responsible for reporting on hardware deals. He also specializes in monitors, TVs, and headsets and can be found putting his findings together in a review or best-of guide.