Tom Hanks warns of AI deepfake in dental plan ad

Has deepfake technology gone too far?

Tom Hanks AI version deepfake

You can trust PC GuideOur team of experts use a combination of independent consumer research, in-depth testing where appropriate – which will be flagged as such, and market analysis when recommending products, software and services. Find out how we test here.

Last Updated on

Hollywood actor Tom Hanks warns that he has “nothing to do with” the AI version of himself seen in a dental company advert. The Tom Hanks AI dental ad was produced without his permission, and he warns fans not to fall for any scams using the clip.

The Tom Hanks AI dental ad

The 67-year-old actor took to Instagram, warning his 9.5M followers that the video was not real, and instead generated by artificial intelligence. He posted a photo of his AI counterpart, a screenshot taken from the promotional video, to the social network. The caption reads “There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it.”

Tom Hanks AI version featured without consent in dental plan ad.
Tom Hanks AI was featured without consent in a dental plan ad.

Essential AI Tools

Editor’s pick
Only $0.00019 per word!

Content Guardian – AI Content Checker – One-click, Eight Checks

8 Market leading AI Content Checkers in ONE click. The only 8-in-1 AI content detector platform in the world. We integrate with leading AI content detectors to give unparalleled confidence that your content appear to be written by a human.
EXCLUSIVE DEAL 10,000 free bonus credits

Jasper AI

On-brand AI content wherever you create. 100,000+ customers creating real content with Jasper. One AI tool, all the best models.
TRY FOR FREE

WordAI

10x Your Content Output With AI. Key features – No duplicate content, full control, in built AI content checker. Free trial available.
TRY FOR FREE

Copy.ai

Experience the full power of an AI content generator that delivers premium results in seconds. 8 million users enjoy writing blogs 10x faster, effortlessly creating higher converting social media posts or writing more engaging emails. Sign up for a free trial.
TRY FOR FREE

Writesonic

Create SEO-optimized and plagiarism-free content for your blogs, ads, emails, and website 10X faster. Start for free. No credit card required.

What does Tom Hanks think about AI?

Hanks is no stranger to deepfake technology. In the past, though, this has been under his own control. The Oscar-winning actor’s face has been captured for the 2004 Christmas film “The Polar Express”. At the time, this was the only movie ever to use motion-capture technology for all characters. Similarly, he was de-aged for the 2022 motion picture “A Man Called Otto”.

Speaking on an episode of the Adam Buxton podcast, the star shared his views on AI technology.

“We saw this coming,” he admits. “We saw that there was going to be this ability to take zeros and ones inside a computer and turn it into a face and a character. Now that has only grown a billionfold since then, and we see it everywhere. Anybody can now recreate themselves at any age they are by way of AI or deepfake technology. I could be hit by a bus tomorrow and that’s it, but performances can go on and on and on and on,” he continues. “Outside the understanding of AI and deepfake, there’ll be nothing to tell you that it’s not me and me alone. And it’s going to have some degree of lifelike quality. That’s certainly an artistic challenge but it’s also a legal one.”

“Without a doubt people will be able to tell [that it is AI], but the question is will they care? There are some people that won’t care, that won’t make that delineation.”

Tom Hanks, the Adam Buxton podcast

Steve is the AI Content Writer for PC Guide, writing about all things artificial intelligence. He currently leads the AI reviews on the website.