How does generative AI work?

Wanting to understand more how generative AI works and how to use it? You're in the right place.

Rosa Fryer

Rosa Fryer

Last Updated on

Generative AI is a form of artificial intelligence that can create a range of content such as text, imagery, audio and synthetic data. As of recent, generative AI is being celebrated for its text-to-image generation where it creates high-quality text, graphics and videos in seconds. 

Generative technology was actually introduced in the 1960s in chatbots. However, it was only in 2014 when generative adversarial networks (GANs) were introduced that generative AI could create more convincing images, videos and audio. GANs are a machine learning algorithm. 

Essential AI Tools

Editor’s pick
EXCLUSIVE DEAL 10,000 free bonus credits

Jasper AI

On-brand AI content wherever you create. 100,000+ customers creating real content with Jasper. One AI tool, all the best models.

Best Deals

Editor’s pick
TRY FOR FREE

Copy.ai

Experience the full power of an AI content generator that delivers premium results in seconds. 8 million users enjoy writing blogs 10x faster, effortlessly creating higher converting social media posts or writing more engaging emails. Sign up for a free trial.

Best Deals

Editor’s pick
Only $0.00015 per word!

Winston AI detector

Winston AI: The most trusted AI detector. Winston AI is the industry leading AI content detection tool to help check AI content generated with ChatGPT, GPT-4, Bard, Bing Chat, Claude, and many more LLMs.

Best Deals

Only $0.01 per 100 words

Originality AI detector

Originality.AI Is The Most Accurate AI Detection.Across a testing data set of 1200 data samples it achieved an accuracy of 96% while its closest competitor achieved only 35%. Useful Chrome extension. Detects across emails, Google Docs, and websites.

Best Deals

TRY FOR FREE

WordAI

10x Your Content Output With AI. Key features – No duplicate content, full control, in built AI content checker. Free trial available.

Best Deals

*Prices are subject to change. PC Guide is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

How Generative AI works

Generative AI models use neural networks to locate the patterns and formats within existing data to then generate new and unique content. Recent breakthroughs for generative AI models is its ability to support different learning approaches. Including the ability to leverage a large amount of unlabeled data to create foundation models. Both Stable Diffusion and GPT-4 are foundational models that highlight to users the power of machine learning models and the power of language. 

Generative AI systems include image generators (e.g. Midjourney or DALL-E), large language models (e.g. GPT-4. Google Bard), code generation tools, or audio generation tools. The OpenAI ChatGPT, is a highly popular chatbot that uses deep learning and natural language processing to process large amounts of data to output quick and intelligent responses.

Generative AI creates new content by receiving text inputs then generating outputs based on the prompts given. The AI technology uses the generative AI tools to facilitate many tasks including advertising and business projects to purely assisting users own creativity.

How to use and get access to generative AI

It’s very straightforward to use generative AI. Decide what you want to use it for whether its image generator, language model or code generator etc. Then get access to that software and try out the generative AI. 

Guides on how to install some Generative AI software: