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Nvidia GPU prices will rise ‘across the board’ as company hit by surge in US costs

Server and gaming GPUs likely to be hit
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Nvidia GPU prices will rise ‘across the board’ as company hit by surge in US costs
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It seems that back-and-forth tariff disputes are finally catching up with Nvidia’s GPUs. CEO Jensen Huang previously said that the impact “will not be meaningful,” but fresh reports now go against this belief. The company has been hit hard by a recent ban on H20 chip sales to China, which it hopes to rectify by releasing a modified version. The ban has reportedly led to a $5.5 billion loss in its quarterly earnings.

According to Taiwanese outlet DigiTimes, Nvidia GPU prices are now going to “rise across the board,” and this is starting to affect consumers in the gaming sector. The effect will also be felt on the data center and AI side of the business, which has been Nvidia’s main revenue driver and the industry that catapulted it to one of the largest companies in the world.

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Excellent
Specifications
  • GPU: GB203
  • CUDA Cores: 10752
  • VRAM: 16GB GDDR7
  • Memory Bus width: 256 bit
  • Base Clock speed: 2295 MHz
  • Boost Clock speed: 2617 MHz

Expansion in US-based production comes at a cost

The article, which you can read in a translated version here, highlights a surge in costs due to TSMC’s US-based manufacturing, and this added cost is being passed on to customers. H200 and B200 chips and modules have risen by approximately 10-15%. Nvidia recently committed to US production, with Huang hoping to see a tariff agreement that both parties (the US and China) can be happy with. A recent White House statement shows that tariffs will be lowered, but only for 90 days.

@harukaze5719 on X has been quick to point out the already rising price of the latest RTX 50 series cards in the United States, including the flagship RTX 5090, the 5080, and 5070 Ti below it. This can be observed at popular hardware retailers such as Newegg, B&H, or directly from manufacturers such as MSI and ASUS.

On the flipside, consumers in Europe have only been enjoying improved pricing; examples include the RTX 5070 dropping below MSRP and even the 5090 coming close. Nvidia fans in the UK can also enjoy fair pricing, especially with the current DOOM: The Dark Ages bundle in place, offering an extra saving of £100 – you can check out a list of RTX 50 series graphics cards close to or below MSRP here.


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About the Author

At PC Guide, Jack is mostly responsible for reporting on hardware deals. He also specializes in monitors, TVs, and headsets and can be found putting his findings together in a review or best-of guide.