Home > PC and Tech Deals > Black Friday

Black Friday Sony TV deals in 2023

High quality TVs at low, low prices
Last Updated on November 9, 2023
You can trust PC Guide: Our team of experts use a combination of independent consumer research, in-depth testing where appropriate - which will be flagged as such, and market analysis when recommending products, software and services. Find out how we test here.

Buying a TV at the end of the year is a good move. Not only so you have new screen for the holiday period, but also because retailers and manufacturers look to clear stock. As a result, Black Friday Sony TV deals are a certainty, even in the weeks leading up to Black Friday itself.

It’s not just Sony, of course. As we approach Black Friday, we’ll be bringing continual updates on Black Friday Samsung TV deals, and LG OLED TV deals for example. And you can scroll further down to the bottom of the page to see a more extensive list of all the TV categories you tend to come across when looking for a deal, which will help you in your search. As stock gets moved on to make space for new launches in the new year, plenty of Black Friday savings can be found.

Today’s best TV deals in 2023

Deals are why you’re here, so here are some discounts to be aware of. Below, you can find our top TV deals to get the winter festivities underway. Please scroll down further for a more bespoke selection of Black Friday TV deals.

Black Friday Sony TV deals

We’re updating this page with Black Friday deals and here are some great ones to check out.

Editor’s pick
Save 22% NOW!

Sony 65 Inch 4K Ultra HD TV X80K Series

LED Smart Google TV with Dolby Vision HDR KD65X80K- Latest Model,Black
Editor’s pick
Save 11% NOW!

Sony 65 Inch Mini LED 4K Ultra HD TV X93L Series

BRAVIA XR Smart Google TV with Dolby Vision HDR and Exclusive Features for The Playstation® 5 XR65X93L- 2023 Model,Black
Editor’s pick
Save 9% NOW!

Sony 65 Inch 4K Ultra HD TV X90L

BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The Playstation® 5 XR65X90L- 2023 Model,Black
Editor’s pick
Save 16% NOW!

Sony 55 Inch 4K Ultra HD TV X77L Series

LED Smart Google TV KD55X77L- 2023 Model, Black
Editor’s pick
Save 17% NOW!

Sony 75 Inch 4K Ultra HD TV X80K

LED Smart Google TV with Dolby Vision HDR KD75X80K- Latest Model, Black
SAVE 10% NOW!

Sony OLED 77 inch BRAVIA XR A80L Series 4K Ultra HD TV: Smart Google TV

with Dolby Vision HDR and Exclusive Gaming Features for The Playstation® 5 XR77A80L- 2023 Model,Black
SAVE 13% NOW!

Sony 85 Inch 4K Ultra HD TV X77L Series

LED Smart Google TV KD85X77L- 2023 Model, Black
SAVE 13% NOW!

Sony 85 Inch 4K Ultra HD TV X77L Series

LED 4K Smart TV KD85X77L- 2023 Model, Black, Google TV, Google Assistant, Apple Airplay, Motionflow XR 240, 4K Processor X1, 4K X-Reality PRO, Dolby Audio
SAVE 18% NOW!

Sony OLED 55 inch BRAVIA XR A80L Series 4K Ultra HD TV

Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The Playstation® 5 XR55A80L- 2023 Model,Black
Save 15% NOW!

Sony OLED 65 inch BRAVIA XR A80L Series 4K Ultra HD TV

Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The Playstation® 5 XR65A80L- 2023 Model,Black

Other Black Friday Deals in 2023

If you found the above Black Friday deals helpful and managed to bag yourself some top tech at a discounted price, why not check out our other dedicated deals pages? Here are some we recommend:

Where to find the best Black Friday Sony TV deals

We’d recommend checking out the following the retailers throughout the Black Friday period:

When will Black Friday Sony TV sales start in 2023?

Black Friday is November 24th this year, but the sales have already started.

How to get the best Black Friday Sony TV deals in 2023

Price-check: Be sure to check prices of any deals you see against other retailers or manufacturers. Compare the likes of Amazon to Best Buy, and Crutchfield. There need not be allegiances during Black Friday, while you’re hunting the best deals.

Bookmark: Keep a check on this page, and let team PC Guide do some of the hard work for you in finding the best deals this Black Friday. We want you to get optimal value on whatever you choose to buy!

Shop early: We’re not saying set the alarm clock, but we are saying that deals go live early, and stock may be limited. Getting up and on the hunt for deals may well bag you a top saving.

Features to consider when looking for a Black Friday Sony TV deal

Size: Consider the space you have available for your Sony TV, and whether an upgrade to a larger TV will allow you a proper viewing experience. Bigger isn’t always better.

OLED or Mini LED?: If you’re not sure what the difference is between OLED and Mini LED, make sure you look into it with this guide from our sister-site WePC. Knowing the difference may help you make a better buying decision.

Are TVs much cheaper on Black Friday?

Yes. In fact, as retailers and manufacturers look to push through older stock, you can save hundreds on more expensive sets. Even on more affordable sets there are generally excellent savings.

Are Sony TVs better than LG?

Arguably, although both Sony and LG models generally land themselves in best TV guides. Sony has impressive OLED technology, and its sets tend to be preferred for sharper imaging and excellent contrast. But LG sets are very good too.

Which streaming services do Sony TVs support?

The exact services available will depend on the specific TV. However, new Sony TVs come with apps for popular services such as Apple TV, Netflix, Disney+, Prime Video, YouTube and more. Check the Sony website for more info. Also don’t forget that you can find more smart TV deals here.

Kevin is the Editor of PC Guide. He has a broad interest and enthusiasm for consumer electronics, PCs and all things consumer tech - and more than 15 years experience in tech journalism.

'),b.insertAdjacentHTML(d,e));return document.getElementById(a)};c.prototype._repeatDynamicAds=function(b){var a= [],d=this._removeRecipeCapExperiment.result&&"Recipe"===b.location?99:this.locationMaxLazySequence.get(b.location),e=b.lazy?u(d,0):0;d=b.max;var f=b.lazyMax;e=Math.max(d,0===e&&b.lazy?d+f:Math.min(Math.max(e-b.sequence+1,0),d+f));for(f=0;f=d;a.push(y(y({},b),{sequence:g,lazy:h}))}return a};c.prototype._locationEnabled=function(b){b=this._clsOptions.enabledLocations.includes(b.location);var a=this._clsOptions.disableAds&&this._clsOptions.disableAds.all|| document.body.classList.contains("adthrive-disable-all"),d=!document.body.classList.contains("adthrive-disable-content")&&!this._clsOptions.disableAds.reasons.has("content_plugin");return b&&!a&&d};return c}(),Za=function(c){function b(a,d){var e=c.call(this,a,"ClsVideoInsertion")||this;e._videoConfig=a;e._clsOptions=d;e._IN_POST_SELECTOR=".adthrive-video-player";e._WRAPPER_BAR_HEIGHT=36;e._playersAddedFromPlugin=[];d.removeVideoTitleWrapper&&(e._WRAPPER_BAR_HEIGHT=0);return e}v(b,c);b.prototype.init= function(){this._initializePlayers()};b.prototype._wrapJWPlayerWithCLS=function(a,d,e){void 0===e&&(e=0);return a.parentNode?(d=this._createGenericCLSWrapper(.5625*a.offsetWidth,d,e),a.parentNode.insertBefore(d,a),d.appendChild(a),d):null};b.prototype._createGenericCLSWrapper=function(a,d,e){var f=document.createElement("div");f.id="cls-video-container-".concat(d);f.className="adthrive";f.style.minHeight="".concat(a+e,"px");return f};b.prototype._getTitleHeight=function(a){a.innerText="Title";a.style.visibility= "hidden";document.body.appendChild(a);var d=window.getComputedStyle(a),e=parseInt(d.height,10),f=parseInt(d.marginTop,10);d=parseInt(d.marginBottom,10);document.body.removeChild(a);return Math.min(e+d+f,50)};b.prototype._initializePlayers=function(){var a=document.querySelectorAll(this._IN_POST_SELECTOR);a.length&&this._initializeRelatedPlayers(a);this._shouldRunAutoplayPlayers()&&this._determineAutoplayPlayers()};b.prototype._createStationaryRelatedPlayer=function(a,d,e){var f="mobile"===this._device? [400,225]:[640,360],g=G.Video_In_Post_ClicktoPlay_SoundOn;d&&a.mediaOrPlaylistId&&(e="".concat(a.mediaOrPlaylistId,"_").concat(e),d=this._wrapJWPlayerWithCLS(d,e),this._playersAddedFromPlugin.push(a.mediaOrPlaylistId),d&&this._clsOptions.setInjectedVideoSlots({playerId:a.playerId,playerName:g,playerSize:f,element:d,type:"stationaryRelated"}))};b.prototype._createStickyRelatedPlayer=function(a,d){var e="mobile"===this._device?[400,225]:[640,360],f=G.Video_Individual_Autoplay_SOff;this._stickyRelatedOnPage= !0;this._videoConfig.mobileStickyPlayerOnPage="mobile"===this._device;if(d&&a.position&&a.mediaId){var g=document.createElement("div");d.insertAdjacentElement(a.position,g);d=document.createElement("h3");d.style.margin="10px 0";d=this._getTitleHeight(d);d=this._wrapJWPlayerWithCLS(g,a.mediaId,this._WRAPPER_BAR_HEIGHT+d);this._playersAddedFromPlugin.push(a.mediaId);d&&this._clsOptions.setInjectedVideoSlots({playlistId:a.playlistId,playerId:a.playerId,playerSize:e,playerName:f,element:g,type:"stickyRelated"})}}; b.prototype._createPlaylistPlayer=function(a,d){var e=a.playlistId,f="mobile"===this._device?G.Video_Coll_SOff_Smartphone:G.Video_Collapse_Autoplay_SoundOff,g="mobile"===this._device?[400,225]:[640,360];this._videoConfig.mobileStickyPlayerOnPage=!0;var h=document.createElement("div");d.insertAdjacentElement(a.position,h);d=this._wrapJWPlayerWithCLS(h,e,this._WRAPPER_BAR_HEIGHT);this._playersAddedFromPlugin.push("playlist-".concat(e));d&&this._clsOptions.setInjectedVideoSlots({playlistId:a.playlistId, playerId:a.playerId,playerSize:g,playerName:f,element:h,type:"stickyPlaylist"})};b.prototype._isVideoAllowedOnPage=function(){var a=this._clsOptions.disableAds;if(a&&a.video){var d="";a.reasons.has("video_tag")?d="video tag":a.reasons.has("video_plugin")?d="video plugin":a.reasons.has("video_page")&&(d="command queue");q.error(d?"ClsVideoInsertionMigrated":"ClsVideoInsertion","isVideoAllowedOnPage",Error("DBP: Disabled by publisher via ".concat(d||"other")));return!1}return this._clsOptions.videoDisabledFromPlugin? !1:!0};return b}(function(c){function b(a,d){var e=c.call(this)||this;e._videoConfig=a;e._component=d;e._stickyRelatedOnPage=!1;e._relatedMediaIds=[];a=void 0;void 0===a&&(a=navigator.userAgent);a=/Windows NT|Macintosh/i.test(a);e._device=a?"desktop":"mobile";e._potentialPlayerMap=e.setPotentialPlayersMap();return e}v(b,c);b.prototype.setPotentialPlayersMap=function(){var a=this._videoConfig.players||[],d=this._filterPlayerMap();a=a.filter(function(e){return"stationaryRelated"===e.type&&e.enabled}); d.stationaryRelated=a;return this._potentialPlayerMap=d};b.prototype._filterPlayerMap=function(){var a=this,d=this._videoConfig.players,e={stickyRelated:[],stickyPlaylist:[],stationaryRelated:[]};return d&&d.length?d.filter(function(f){var g;return null===(g=f.devices)||void 0===g?void 0:g.includes(a._device)}).reduce(function(f,g){f[g.type]||(q.event(a._component,"constructor","Unknown Video Player Type detected",g.type),f[g.type]=[]);g.enabled&&f[g.type].push(g);return f},e):e};b.prototype._checkPlayerSelectorOnPage= function(a){var d=this;a=this._potentialPlayerMap[a].map(function(e){return{player:e,playerElement:d._getPlacementElement(e)}});return a.length?a[0]:{player:null,playerElement:null}};b.prototype._getOverrideElement=function(a,d,e){a&&d?(e=document.createElement("div"),d.insertAdjacentElement(a.position,e)):(d=this._checkPlayerSelectorOnPage("stickyPlaylist"),a=d.player,d=d.playerElement,a&&d&&(e=document.createElement("div"),d.insertAdjacentElement(a.position,e)));return e};b.prototype._shouldOverrideElement= function(a){a=a.getAttribute("override-embed");return"true"===a||"false"===a?"true"===a:this._videoConfig.relatedSettings?this._videoConfig.relatedSettings.overrideEmbedLocation:!1};b.prototype._checkPageSelector=function(a,d,e){void 0===e&&(e=[]);return a&&d&&0===e.length?("/"!==window.location.pathname&&q.event("VideoUtils","getPlacementElement",Error("PSNF: ".concat(a," does not exist on the page"))),!1):!0};b.prototype._getElementSelector=function(a,d,e){if(d&&d.length>e)return d[e];q.event("VideoUtils", "getPlacementElement",Error("ESNF: ".concat(a," does not exist on the page")));return null};b.prototype._getPlacementElement=function(a){var d=a.pageSelector,e=a.elementSelector;a=a.skip;var f=da(d),g=f.valid,h=f.elements;f=S(f,["valid","elements"]);var k=ca(e),l=k.valid,p=k.elements;k=S(k,["valid","elements"]);return""===d||g?l?this._checkPageSelector(d,g,h)?this._getElementSelector(e,p,a)||null:null:(q.error("VideoUtils","getPlacementElement",Error("".concat(e," is not a valid selector")),k),null): (q.error("VideoUtils","getPlacementElement",Error("".concat(d," is not a valid selector")),f),null)};b.prototype._getEmbeddedPlayerType=function(a){(a=a.getAttribute("data-player-type"))&&"default"!==a||(a=this._videoConfig.relatedSettings?this._videoConfig.relatedSettings.defaultPlayerType:"static");this._stickyRelatedOnPage&&(a="static");return a};b.prototype._getMediaId=function(a){return(a=a.getAttribute("data-video-id"))?(this._relatedMediaIds.push(a),a):!1};b.prototype._createRelatedPlayer= function(a,d,e,f){"collapse"===d?this._createCollapsePlayer(a,e):"static"===d&&this._createStaticPlayer(a,e,f)};b.prototype._createCollapsePlayer=function(a,d){var e=this._checkPlayerSelectorOnPage("stickyRelated"),f=e.player;e=e.playerElement;var g=f?f:this._potentialPlayerMap.stationaryRelated[0];g&&g.playerId?(this._shouldOverrideElement(d)&&(d=this._getOverrideElement(f,e,d)),d=document.querySelector("#cls-video-container-".concat(a," > div"))||d,this._createStickyRelatedPlayer(y(y({},g),{mediaId:a}), d)):q.error(this._component,"_createCollapsePlayer","No video player found")};b.prototype._createStaticPlayer=function(a,d,e){this._potentialPlayerMap.stationaryRelated.length&&this._potentialPlayerMap.stationaryRelated[0].playerId?this._createStationaryRelatedPlayer(y(y({},this._potentialPlayerMap.stationaryRelated[0]),{mediaOrPlaylistId:a}),d,e):q.error(this._component,"_createStaticPlayer","No video player found")};b.prototype._shouldRunAutoplayPlayers=function(){return this._isVideoAllowedOnPage()&& (this._potentialPlayerMap.stickyRelated.length||this._potentialPlayerMap.stickyPlaylist.length)?!0:!1};b.prototype._determineAutoplayPlayers=function(){var a=this._component,d="VideoManagerComponent"===a,e=this._config;if(this._stickyRelatedOnPage)q.event(a,"stickyRelatedOnPage",d&&{device:e&&e.context.device,isDesktop:this._device}||{});else{var f=this._checkPlayerSelectorOnPage("stickyPlaylist"),g=f.player;f=f.playerElement;g&&g.playerId&&g.playlistId&&f?this._createPlaylistPlayer(g,f):q.event(a, "noStickyPlaylist",d&&{vendor:"none",device:e&&e.context.device,isDesktop:this._device}||{})}};b.prototype._initializeRelatedPlayers=function(a){for(var d=new Map,e=0;e