Home > News

AMD GPU market share drops to just 10% in industry-wide sales decline, but next gen should shake things up

Nvidia's 90% market share is going to be hard to overcome in any case
Last Updated on
AMD GPU market share drops to just 10% in industry-wide sales decline, but next gen should shake things up
PC Guide is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Read More

New data has been published online to give us an idea of how the discrete graphics card market is looking at the tail end of 2025. As per usual, things look bright for Nvidia as it has a 90% market share right now, with the remaining 10% left for AMD; Intel is non-existent in comparison.

This doesn’t represent a massive difference compared to sales stats from back in June when Nvidia GPUs remained way on top with an 88% share. Despite everything looking doom and gloom for Team Red and Blue, we like to think that the next generation of graphics cards will shake things up (at least a little bit). Intel has already introduced its first Battlemage cards and the new Arc B580 has already spun up some interest, especially as it “wins in value” and offers competitive specs for just $249.

Overall sales down 14.5% as Nvidia claims 90% of GPU market share

According to newly published stats from Jon Peddie Research (JPR), Q3 2024 graphics card shipments are down 14.5% percent from last quarter. This isn’t the most surprising news considering a new generation is on the horizon. As we said, Intel has already launched its B-Series cards and we expect to see them gain some ground, especially with the B580 offering “25% better performance per dollar” compared to the RTX 4060 and RX 7600.

Even still, we expect many people to wait and see what Nvidia and AMD have to offer with the RTX 50 series and RX 8000 series respectively. Both of these next-gen series are expected to be launched early next year, likely revealed during CES 2025 in January. As we can see from the graph below, Nvidia has extended its discrete GPU lead by 8% since last year, and considering it will likely have no high-end GPU competition moving forward, this trend could continue to a certain extent.

Nvidia enjoys 90% GPU market share in Q3 2024, source: JPR

However, there’s always the entry-level and mid-range market, which we expect both AMD and Intel to thrive in. There have been plenty of conversations lately about the viability of 8GB VRAM in gaming (the new Indiana Jones game has been a big talking point) and there’s still a good chance that the 5060 remains at that level. We already know what Team Blue has to offer and they certainly drive a hard bargain thanks to a 12GB card at $249 and a 10GB alternative for just $219; the main problem we see is the fanbase. Intel has long been seen as a CPU company as discrete GPUs are a recent venture.

Driver and software support has also had some catching up to do, but now it feels like we’re reaching a new era with the introduction of XeSS 2, including frame generation. Whether the fans will respond though remains to be seen, but we have our hopes up that the Nvidia monopoly will be balanced out (just a little bit more).

As far as AMD goes, we’ve already seen references to the RX 8600 and RX 8800, with a rumored 8800 XT also even challenging the 4080 Super; there remains no expectation of a successor to the 7900 XT or XTX though. In any case, it will be an interesting next couple of months in the GPU space.


5355
GPU generation of choice

Which generation does your current GPU belong to?

About the Author

At PC Guide, Jack is mostly responsible for reporting on hardware deals. He also specializes in monitors, TVs, and headsets and can be found putting his findings together in a review or best-of guide.