Home > Apps

Best ChatGPT prompts 2023 – Marketing, SEO and more

Best ChatGPT prompts 2023 - We round up the latest and greatest AI chatbot prompts for all purposes!
Last Updated on April 15, 2024
Prompt engineering OpenAI's ChatGPT AI chatbot.
You can trust PC Guide: Our team of experts use a combination of independent consumer research, in-depth testing where appropriate - which will be flagged as such, and market analysis when recommending products, software and services. Find out how we test here.

OpenAI’s ChatGPT is great, if you know how to use it. Don’t go buying eBooks and courses titled nonsense like “1001 Best ChatGPT Prompts 2023” from digital snake oil salesmen. Creating simple text prompts is not a complex task, and who better to know what you need than yourself? Trawling artificial intelligence blog posts can be a huge time sink, so to save you the hassle, here’s our artificial intelligence blog post on the best ChatGPT prompts in 2023.

Best ChatGPT prompts 2023

We’ve organized all the best prompt ideas into categories.

The most commonly searched-for tasks include marketing, content creation, SEO, and writing of an academic, corporate, or fictitious nature. Whether you need structured templates for consistent outputs, or to draw insights from a social media channel, it’s all included below. However, knowing the best prompts for you requires context — which you can provide to the bot in natural human language!

For example, if you are a travel blogger who specializes in budget travel hacks, tell the AI bot that! The more background information you give, the more specific ChatGPT’s response will be. OpenAI’s AI chatbot can write you a poem filled with personal anecdotes, craft you a recipe from the fixed list of ingredients in your fridge, or develop a video script with all the right keywords.

In addition to all that, ChatGPT can even comment on current events, thanks to the free AI web browsing update to the AI model!

How to get better ChatGPT results — The basics

To get the best outcome, we recommend starting a “New Chat”. Then make sure you define your scenario to ChatGPT before inputting any prompt.

ChatGPT is the ultimate AI chatbot that can tackle almost any queries you throw at it, from poetry to slogans to blog posts, there are many creative ways of using it. It’s powered by the super elite GPT-3.5 language model from OpenAI, which has knowledge from a variety of sources including wikis, news articles, and the internet.

Interacting with the application is simple and it functions similarly to any other chatbot or search engine. Just type in a request and click send.

How do I get the best responses from ChatGPT?

ChatGPT has shown to be outstandingly sophisticated. But, the only way to maximize the tool is by giving it the right inputs. Keep on reading to discover the most effective prompts to give ChatGPT.

There is an objective difference in quality between responses from ChatGPT 3 and ChatGPT 4 (that is, ChatGPT using GPT-3 compared to GPT-4). The GPT-4 (Generative Pre-trained Transformer 4) model is only available to paid plan subscribers. Therefore. to get the best responses from ChatGPT, you’ll want to upgrade to ChatGPT Plus or ChatGPT Enterprise.

What is prompt engineering?

Users have devised a methodology for effective ‘prompt engineering’, which can force a cool acronym out of, depending on which words you use below:

  • Role: “Act as” – by telling the AI chatbot to act as a specific archetype, you’ll get different responses, a different tone, and different information based on what that character would consider relevant.
  • Context: “Here’s the problem” – What problem or challenge are you (or the character) facing? This will shape what information is relevant.
  • Question or task: “Do this” – Here’s where you ask the AI to do what you think you want it to do. The cool thing is, based on the context, the AI may know better. It may know things that you don’t know that you don’t know (unknown unknowns) and decide that a different question would be more pertinent based on the context. Therefore, you’ll get a different prescribed solution.
  • Restrictions or limitations: “Don’t do this” – The AI chatbot may give advice that you disagree with. Tell it to give the best advice within the parameters you’re willing to accept.
  • Guidance: “Also” – Specify that ChatGPT gives you a response in a specific format (e.g. bullet points or as a table) or ensure that the AI chat bot knows any proprietary data that won’t be in its training data.

Is prompt engineering a real skill?

This is, in my opinion, overcomplicating the thing. Artificial intelligence, specifically an NLP (Natural Language Processor) is able to figure out what you mean from conversational text. My advice is to stop worrying so much. Let OpenAI do that hard work. “Prompt formatting” is generally a waste of time, and largely defeats the purpose of a language model.

I’ll admit that the structure above does at least serve as a useful reminder of the key elements of effective communication. Just don’t feel the need to carefully construct every prompt, in an attempt to feel like you’re still doing ‘hard work’. It’s not supposed to be hard, that’s the whole point.

Are you looking for something else? Then check out our other AI guides next. Read the Best AI Tools in 2023 or the Best AI Art Generators: 5 Tools You Should Know About now.

Awesome ChatGPT prompts for marketing

There are two amazing prompts that’ll help you with your marketing tasks.

Compose a marketing email

If you are hoping to grab your subscribers’ attention, ChatGPT can help you compose compelling marketing content for your advertising campaign. For example, if you want to introduce a new product to your buyers via an email list, start off by telling ChatGPT about the product and its features. Then ask the bot to:

Write a compelling email campaign to my subscribers about xxxproduct_namexxxx
Write a compelling email subject line that will entice users to open the email. The email is about xxxcampaign_name_idea_detailxxxx

This can help you enormously with both promotion and building out a product roadmap.

Social media post ideas

Coming up with the latest, imaginative Instagram captions or Twitter posts can be really difficult, especially if you’re looking for more engagement from your target audience. Fear not, ChatGPT can help. All you have to do is ask the bot to

Generate captivating and attention grabbing Instagram captions about xxxyour product/servicexxx

If you are not happy with the options ChatGPT has given you, you can always ask the bot to regenerate its response, or you can fine-tune its answer further by telling it your demographic, tone, audience interests, what action you want the user to make after seeing the post. It also works for a number of different social media platforms.

Awesome ChatGPT prompts for writing

For the writers out there, we’d say that there are three writing prompts you can use to assist your work.

Structure an essay

Sometimes knowing where to start with your essay is the hardest step. But, it doesn’t have to be. ChatGPT can structure any essay in a couple of seconds.

If you want ChatGPT to give you the sections and topics simply ask the following

Give me an essay plan for the essay title xxxyour essay titlexxx

If you want finer control over the structure you could ask for the ideal structure for an essay

Can you give the best structure for an essay

This will give you a good starting point and then you can ask for ChatGPT to populate specific sections.

Top tip – you tend to get better responses by breaking out the prompts into smaller more explicit instructions

Paraphrase text

If you are looking to write a passage of text in your own words, you can use ChatGPT to help you. Despite there already being tools that can do this for you online, ChatGPT is a great free paraphrase.

This prompt is much simpler. Just copy and paste the passage into the bar and ask the bot the paraphrase the above text.

Rewrite in a tone

If you’re trying to make sure the tone is correct for your newsletter, cold email, personalized sale email, or even an email to someone close to you, ChatGPT can help you with that.

We all know that politeness is very important when speaking with anyone from potential customers to upper-level colleagues, but having a personable tone can also work well with advertising too, such as in newsletters or promotional emails.

Simply use the following prompt if you want your writing to have a more friendly tone.

Rewrite this xxxtext herexxx in a more friendly tone

Awesome ChatGPT prompts for SEO

For search engine optimization, ChatGPT can be useful too. Here are our top 4 prompts for SEO.

Generate keywords

ChatGPT can be used to improve the quantity and quality of traffic to your website. If you are having difficulty generating SEO keywords for your page, just ask ChatGPT! You can tweak the below prompt to suit your needs. It can be a powerful and cheap SEO tool!

Generate a list of SEO keywords that are low competition with high search volume that xxxyoursiteURLxxx is most likely to rank on page 1 for xxxyour topicxxx and exclude keywords that xxxyoursiteURLxxx has already covered

Please note – ChatGPT isn’t always up to date or accurate and therefore might miss keywords or say you haven’t covered off a keyword.

Keyword gap analysis

You can use ChatGPT Prompts for SEO keyword gap analysis. Ensure that you are specific in the sites and keyword topics you are comparing. The below prompt also includes some qualifiers to find low-competition keywords.

Can you do a keyword gap analysis between xxxcompetitor_site_urlxxx and xxxyour_site_urlxxx to find opportunities for to write articles on xxxyour_site_urlxxx that haven't been written. Only show me a list of keywords that aren't covered on xxxyour_site_urlxxx

Find popular questions

Looking to add popular FAQs to your article? Well, just ask ChatGPT to “list popular questions related to (your keyword).” It is important to note that ChatGPT does not have access to the most up-to-date information. So, you may be limited here to previous FAQs.

List popular questions related to xxxyour keywordxxx that xxxyour_site_urlxxx is likely to rank on page 1 of Google

Generate titles based on SEO keywords

ChatGPT is clever enough, to create titles based on SEO keywords. If you are having a bad case of writer’s block just ask the chatbot to “suggest compelling article titles related to this list of SEO keywords:..”

Suggest compelling article titles that relates to the following SEO keywrods xxxenter_keyword_listxxx

Suggest article ideas that are likely to rank well

Let’s say you are looking to write a new article based on a particular topic, and you are keen for it to rank well on Google. You could ask ChatGPT to:

Suggest a list of the best and unique blog topic ideas abouut xxxyour_topicxxx that xxxyour_site_urlxxx is most likely to rank on page 1 of Google

Awesome ChatGPT prompts for business

Those looking to improve their business workflow can try out these effective prompts below. Similar to many other AI tools out right now, such as Jasper AI, ChatGPT can help you in all areas of your business.

Boost customer retention

Hoping to improve customer retention in your business? Then ask ChatGPT this:

List three strategies to improve customer retention in my xxyour_industryxx business.

Delegate tasks

Having trouble completing projects by your deadline? Why not ask ChatGPT to delegate tasks to your other teammates? You can even give the AI bot background information about everyone’s skills and experience.

Help me create a plan for delegating tasks and responsibilities within my team

If you have just created a business and don’t know what legal requirements or permits you need, you can get a headstart on your research using ChatGPT. Note: ChatGPT’s accuracy isn’t perfect so it is best to double-check any information with a professional or advisory service.

Outline the legal requirements for starting a xxyour_industryxx business.

Awesome ChatGPT prompts for resume writing

Artificial intelligence tools are sometimes the best resources when you’re struggling with a task. One great use is resume writing. Whether you’re brainstorming what to include or need a bit of help reworking your current CV, ChatGPT can help.

Edit your resume

Want to reduce your CV down to one page? Well, just ask ChatGPT to edit and slim down your content, to only keep the key messages.

Take the content of my resume xxyour_resume_contentxx and reduce it to one page

Generate a professional summary

What about a professional summary at the top of your resume? Just give ChatGPT a bit of background about your experience and your career industry – and that’s it. Then watch as ChatGPT curates the perfect summary that could grab any recruiter’s attention.

Write a professional summary for my resume for the following career experience and job: xxyour _experiencexx, xxjob_detailsxx.

Tailor your resume

ChatGPT is also great at giving feedback. If you want to know what you could improve or how you could alter your current resume, just ask ChatGPT.

Provide changes and improvements to my resume for the xxjob_titlexx role I am applying to. xxyour_resume_contentxx

What are effective prompts for ChatGPT?

For ChatGPT prompts to be effective, they need to be very specific. You should tell the chatbot exactly what you want it to do, with as much detail as possible. It might help to tell ChatGPT a few things about the subject, especially if it’s fairly unique or there isn’t a lot of detail about it on the internet. Read on for some effective ChatGPT prompts.

What are the most useful prompts for ChatGPT?

This really depends on individual needs. However, prompts around writing – be those draft business ideas, creative inspiration or other – or examples of code usage are probably among the most useful ChatGPT prompts. Its natural language processing ability makes it particularly useful in providing written replies.

Can you use ChatGPT for business?

Yes, ChatGPT can be used to help your business in many ways. You can either use OpenAI’s ChatGPT online service to help you with any task from creating a business strategy to drafting a blog post.

There is also the option to subscribe to OpenAI’s language models to implement them into your business. Many businesses opt for this if they looking to add a chatbot to their offerings. For example, Snapchat has recently integrated ChatGPT into their app and Buzzfeed plan to use OpenAI’s language models to generate blog posts.

Should I buy ChatGPT prompts?

No, you should not buy ChatGPT prompts. The idea that anyone would need help figuring out how to ask AI to do your work for you, and I’m trying not to be mean, is a bit sad. We are living through the easiest time there has ever been to create a business. Don’t overcomplicate it. While I commend the salesmanship of the person selling you sentences, and the irony of a professional writer writing that is not lost on me, the process of buying a ChatGPT prompt takes just as long (if not longer) than doing it yourself.

If you are running the scale of business where that is no longer true, then sure, outsource everything. But to begin with, don’t let anyone mystify ‘prompt engineering’. Just do the thing.

What is the best website for ChatGPT prompts

The best website for ChatGPT prompts is https://chat.openai.com/.

The only thing a ChatGPT prompts website can give you is inspiration. If you don’t have that, ask ChatGPT for it. These websites cannot give you anything that you don’t already have, don’t fool yourself into thinking you’re at the mercy of them.

Saying that, 87K+ people have found this particular GitHub post helpful for ChatGPT prompt inspiration.

How to write awesome ChatGPT prompts

To be honest, there is no strict structure for a ChatGPT prompt. Although, if you are looking to get the most out of the chatbot it is definitely wise to shape and mold your prompt so ChatGPT knows exactly what to do.

For starters, we recommend defining ChatGPT’s role. A tour guide, social media influencer, or programmer – just let the AI bot know. Next, it is definitely wise to define what the output will be used for. Are you hoping to generate social media posts for TikTok, well definitely tell ChatGPT that and it will adjust its output accordingly.

Final Thoughts

So those were a few prompts you could try out. If you found this article useful, why not read Why is ChatGPT at Capacity next?

Funmi joined PC Guide in November 2022, and was a driving force for the site's ChatGPT coverage. She has a wide knowledge of AI apps, gaming and consumer technology.