NBA reveals NB-AI, technology that turns basketball games into your favorite movie

Even the world's biggest basketball league is getting in on the AI trend.

An image of an NB-AI basketball player on a court.

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Have you ever wanted to see your favorite team compete in a comic book-like world instead of a typical basketball court? You probably haven’t. However, that hasn’t stopped Adam Silver and budding star Victor Wembanyama from revealing NB-AI at the NBA All-Star Tech Summit on February 16.

Based on their brief showcase, NB-AI can turn live games into entertaining, movie-like spectacles via a voice-trained generative AI. Silver and Wembanyama even gave viewers a quick look at its capabilities after turning a Utah Jazz and Indiana Pacers game into a movie in the style of Spider-Man: Into the Spiderverse. Of course, much like the recent announcement of OpenAI’s video-generating tool Sora, community reception to NB-AI has been divisive, to say the least.

Beginning of a new NB-AI-ra

Now, if this is something you want to try out, you won’t be able to access it immediately. Unfortunately, Adam Silver did not mention when NB-AI would become available, so the technology likely isn’t available on a large scale yet. Since they were able to demo it, however, you probably won’t have to wait long until they roll it out, at which point you’ll be a voice prompt away from seeing LeBron James and Steph Curry duke it out as your favorite Avengers characters.

Only time will tell whether NB-AI and its capabilities will catch on with the entire basketball fan base. Reactions on that front aren’t encouraging so far, with some wanting the league to focus on improving the app itself instead. So, while you wait for Adam Silver and the NBA higher-ups to release their take on generative AI, check out our page comparing Sora vs. ChatGPT to pass the time. Alternatively, you can take a look at our Sora release date page instead if you want to know when the video-generation tool is set to launch.

Nico is a Tech News Writer for PC Guide. He is also adept at finding a good deal every now and then, stemming from his days penny-pinching as a broke college kid.