Pricing has been a hot topic with the latest Nvidia releases. With all the GPU overpricing activity from last year finally coming to an end, we expect GPU manufacturers to give the public a break and release new-gen GPUs at a more realistic and user-friendly price point.
However, Nvidia decided to price its RTX 4090 over the $1,500 barrier. In this article, we’ll go over the RTX 4070 Ti price and what that means for placement.
Officially confirmed at Nvidia’s GeForce Beyond event at CES, the RTX 4070 Ti will have a starting price of $799. Interestingly, not only is this $100 cheaper than the scrapped RTX 4080 12GB, but the price places the Nvidia GPU at $100 less than the second AMD flagship, the 7900 XT.
If we take a look at the expected 4070 Ti specs, we can compare this GPU to the same level as the RTX 3090. And according to the benchmarks Nvidia is quoting, the 4070 Ti will be up to 3x better performing than the 3090Ti, and on average approximately 1.8x the performance in games.
So it’s clear Nvidia has taken a lesson on the pricing of the RTX 4080 12GB and delivered an RTX 4070 Ti price that shakes things up a bit.
RTX 40-series price comparison
| RTX 4070 Ti | RTX 4080 | RTX 4090 | |
| Price (MSRP) | $799 | $1,199 | $1,599 |
Considering the $400 price drop from the RTX 4090 to the 4080, it looks even more logical lowering the price around $300-$400 from the 4080 to the RTX 4070 Ti.
However, the issue is bigger than that because, in spite of the fact that Nvidia GPUs have sold out completely when released, the prices are still considered too high for a GPU, even more so when we see that AMD is pricing its second flagship at $899.
Yes, that is expensive too, but it’s a down-shift from Nvidia, which has two top cards at over the £1,000 mark – a level AMD seems determined not to break – at least for this generation. How does the RTX 4070 Ti actually compare to its stable mates and its competitors? We’ll bring you that information as soon as we can.
