ChatGPT GPT-4 vs Apple Ferret LLM comparison

Does Apple have its own AI chatbot at last?

Apple Ferret AI the artificial intelligence language model from Apple Inc compared to OpenAI's ChatGPT model, GPT-4.

You can trust PC GuideOur team of experts use a combination of independent consumer research, in-depth testing where appropriate – which will be flagged as such, and market analysis when recommending products, software and services. Find out how we test here.

Last Updated on

OpenAI’s ChatGPT with superior performance has had the most media attention of any AI chatbot on earth. and it has a better UI, better model, multimodal, and usability This was well deserved for some time, as the most powerful example of its kind, but this is a hotly contested pedigree. We pit ChatGPT vs Apple Ferret AI models head to head, and the results are surprising.

ChatGPT vs Apple Ferret 7B

We’ve entered an era of marketing in the AI chatbot space in which LLMs (that handle text input and text output) are largely understood by the enthusiast crowd as the source of an AI’s power. We’re no longer cutting-edge early adopters and instead are firmly in the mass adoption and education stage of the Gartner Hype Cycle. As a result, these large language models are being used to distinguish one chatbot from another, often flaunted like a badge of honor. GPT-4 is the achievement in OpenAI’s effort in scaling up deep learning and has had far more media exposure than any other AI model and is the only one that you could even hope that someone outside of the tech industry might know by name. Multimodal Large Language Model (MLLM) Ferret is in a very good position can understand the spatial reference of any shape, coordinates size, or granularity within a picture.

The danger here is that GPT-4, and the Generative Pre-trained Transformer line now trademarked by OpenAI, could become ‘stylish’. There’s an unavoidable shortcoming of the human psyche that we assign social value and prestige to even the most objective of tools. Its reputation precedes it, and that reputation will be maintained past the point of function, as new and more powerful competitors rise to the challenge. The most popular tool is not always the most powerful, and thanks to benchmark results we can see exactly how the two match up. Google Bard, Samsung Galaxy AI, Grok AI, Meta Chatbots, Microsoft Copilot, and more are Apple Ferret’s direct competitors in the AI race.

Apple’s new base model Ferret 7B and 13B are trained on massive custom hardware- 8 Nvidia A100 GPUS with 80GB memory and have impressive multimodal capabilities. Apple’s GitHub repository offers open-source access to its two different AI models. Both models are trained using the dataset (LLAVA CC BY NC 4.0 allowing only non-commercial use) which is not used outside of research purposes. Apple’s hybrid region representation with features like a spatial-aware visual sampler for AI Apple researchers has introduced Ferret, an innovative multimodal large language model (MLLM) specialized for referring and grounding in images. With the Ferret model, Apple’s dedication to advancing Artificial Intelligence and offering innovative solutions with practical applications in multimodal conversational interfaces. Apple has to build better real consumer products and compelling consumer product that can only function with AI where Apple can edge out every single competitor.

Does Apple have an AI chatbot?

The most powerful LLM on earth is of no use to the average person without an accompanying AI chatbot. This is the user interface (UI) through which you can use the language model, and the elephant in the room here is that Apple’s LLM (Multimodal Large Language Model–MLLM) does not yet have an AI chatbot. It’s a no-brainer that CEO Tim Cook will have one in the works, though.

CompanyCEOAI ChatbotLLMAPIOpen-source
xAIElon MuskGrokGrok-1NoNo
OpenAISam AltmanChatGPTGPT-3.5, GPT-4, GPT-4V, or GPT-4 TurboYesNo
GoogleSundar PichaiBardPaLM 2YesNo
MicrosoftSatya NadellaCopilot (formerly Bing Chat)GPT-4NoNo
MetaMark ZuckerbergMeta AILLaMA 2NoYes
AnthropicDario AmodeiClaudeClaude-2YesNo
AmazonAndy JassyOlympus (rumored)Olympus (rumored)NoNo
AppleTim CookFerret (7B or 13B)NoYes
The AI chat bots of big tech.

Apple Ferret models are expected to perform better than GPT-4 when run natively on mobile devices, as they were intended to be. The compact size (by modern standards) of 7 billion parameters is suitable for a mobile platform like iOS (iPhone) and Android phones, whereas GPT-4 has in excess of 1 trillion parameters, making it substantially more powerful (for e.g- Depth Fusion powered by ML models in latest iOS camera app takes more crisper photos), but limited to server implementation and only accessible with an internet connection.

Essential AI Tools

Editor’s pick
Only $0.00019 per word!

Content Guardian – AI Content Checker – One-click, Eight Checks

8 Market leading AI Content Checkers in ONE click. The only 8-in-1 AI content detector platform in the world. We integrate with leading AI content detectors to give unparalleled confidence that your content appear to be written by a human.
EXCLUSIVE DEAL 10,000 free bonus credits

Jasper AI

On-brand AI content wherever you create. 100,000+ customers creating real content with Jasper. One AI tool, all the best models.
TRY FOR FREE

WordAI

10x Your Content Output With AI. Key features – No duplicate content, full control, in built AI content checker. Free trial available.
TRY FOR FREE

Copy.ai

Experience the full power of an AI content generator that delivers premium results in seconds. 8 million users enjoy writing blogs 10x faster, effortlessly creating higher converting social media posts or writing more engaging emails. Sign up for a free trial.
TRY FOR FREE

Writesonic

Create SEO-optimized and plagiarism-free content for your blogs, ads, emails, and website 10X faster. Start for free. No credit card required.

Final thoughts

ChatGPT has had a great run, but the competition today is much fiercer than when it launched back in November 2022. Its place in the public zeitgeist doesn’t necessarily reflect its ranking anymore. In all fairness, there are several other factors to consider, including plugin support, which provides such a wide variety of functionality and software integration that it could still be called the best AI chatbot, even if it were the 2nd or 3rd most powerful. In summary, we should avoid assigning ourselves a ‘fan’ of any one tool, and instead be prepared to evolve along with the technology itself.

Steve is the AI Content Writer for PC Guide, writing about all things artificial intelligence. He currently leads the AI reviews on the website.