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New Chrome Generative AI Features to make browsing web safer and easier

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Last Updated on January 24, 2024
Google introduce new AI features for the Chrome browser.
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Google has added three new features to the Chrome browser this week – all powered by AI. The new and experimental AI Google Chrome features include organization, personalization, and content creation tools. What are these new AI features, and how do you use them?

What are the new generative AI Google Chrome features?

New Chrome Generative AI features are coming to US browsers this week. The three new AI-backed features will be available for both Mac and Windows PCs, and should make browsing easier and more personalized than ever before.

  • Tab Organizer: With Tab Organizer, Chrome will automatically suggest and create tab groups based on your open tabs.
  • Create themes with AI: With Chrome AI Themes, you can now “quickly generate custom themes based on a subject, mood, visual style and color that you choose.”
  • Help Me Write: The new AI writing assistant, coming this Feb, will “help you write with more confidence on the web.”

Vice President of Chrome, Parisa Tabriz, explains the above tools in her Google Blog post on January 23rd, 2024. Tabriz recommends that you’ll find Tab Organizer “particularly helpful if you’re working on several tasks in Chrome at the same time, like planning a trip, researching a topic and shopping.”

In addition, the new Chrome AI writing assistant will come in handy when leaving “a well-written review for a restaurant, craft[ing] a friendly RSVP for a party or mak[ing] a formal inquiry about an apartment rental.”

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How to use the new Google Chrome AI features

These new features will be available for Chrome on both Mac and Windows PC’s. All features except for Help Me Write are rolling out this week for the US territory.



How to enable experimental AI features

First, sign into Chrome, then select “Settings” from the three-dot menu and navigate to the “Experimental AI” page.

These features are early public experiments, meaning that they’ll be disabled for enterprise and educational accounts for now.



How to use Tab Organizer

To use Tab Organizer, right-click on a tab and select “Organize Similar Tabs” or click the drop-down arrow to the left of your tabs.

“Chrome will even suggest names and emoji for these new groups so you can easily find them again when you need them next.”



How to use generative AI themes

To use generative AI themes, visit the “Customize Chrome” side panel, then click “Change theme” and lastly “Create with AI.”

Googles internal team have created collection of example themes for your inspiration here.



How to use ‘Help Me Write’

To use the AI writing assistant, first wait until February. Then right-click a text box or field “on any site you visit in Chrome” and select “Help me write.” Type in a few words and Chrome with start typing for you in a friendly and professional tone of voice!

FAQ – What is Compose AI: AI-powered Writing Tool?

Compose AI, a top result when searching for “AI Chrome”, is not associated with Google. This isn’t one of the three new features, although it does closely resemble the new AI writing assistant in Chrome. Instead, it’s a Chrome extension available on th Google Chrome Web Store.

It promises to cut your “writing time by 40% with AI-powered autocompletion & text generation”. But does it deliver? With over 400,000 users and a 4.1 star rating, it seems like a reasonably well-polished and free alternative to ChatGPT Plus. But then again, so is the free version of ChatGPT.

Steve is an AI Content Writer for PC Guide, writing about all things artificial intelligence. He currently leads the AI reviews on the website.